Back in May I announced my intention to bring in a partner to help run FM’s rapidly growing and evolving business. Today we’re announcing that Deanna Brown is coming aboard as our new President and COO. See here for the official press release.
Deanna is a consummate professional with major chops in the media business. She’s been a successful media entrepreneur and a successful Fortune 500 executive. That breadth of experience is not easy to find. I’ve known her for more than 10 years and I can safely say that she has what it takes to take FM into the future.
I’m proud to say that we’ve outgrown our scrappy startup ways and have developed into a major media company with all of the challenges and opportunities that go along with that status. There’s a lot going on at FM and I want to point out a couple of recent news items.
First, we are now a comScore top 50 Web property. We have been for some time, but due to some technological vagaries, our particular type of media properties were being undercounted. comScore is now more accurately counting our sites and we are pleased to see that our partners are getting a fair shake.
Second, we recently announced a new premium display advertising product called Ad STAMP. This is designed for major consumer brands that want to leverage FM’s reach while presenting a quality message AND jumping into the conversation. The response has been great, and the first of many STAMP executions will be rolling out in less than ten days.
So Deanna joins at an auspicious time for FM. She began her career in the mid-eighties as a founding member of a small LA advertising agency upon graduation from the University of Southern California. She has since become a seasoned media executive, with more than 20 years of experience ranging from four-person startups to Fortune 500 public companies. Brown most recently was President at Scripps Networks Digital, where she led the charge on bringing Scripps more fully into the digital space. In 1995 she co-founded CondeNet, the digital division of publisher CondeNast. She has also held VP and General Manager titles at Yahoo and AOL, and founded other successful media companies including Powerful Media/Inside.com (acquired by Primedia) and Gaming Industry News (acquired by Ziff Davis).
Welcome Deanna. We’re thrilled to have you aboard!