In today’s Signal, Yahoo finally names its chief and the reactions are in (see her interview with our founder John Battelle, above, from a Signal event last year); it’s time for digital media to stop coddling social media; ROI, the elephant in the room; Google+ receives high marks from consumers; and more.
To the links…
Yahoo Taps Marissa Mayer of Google to Be Its New Chief (Dealbook) The wait is over. Marissa Mayer, one of Google’s top execs, will be the next chief of Yahoo, making her one of the most prominent women in Silicon Valley and corporate America. Mayer, a product specialist, wants to focus on the company’s strong franchises, including e-mail, finance and sports. She also hopes to do more with Yahoo’s video broadband and its mobile businesses. The question now is, will she help Yahoo regain its former stature?
And, speaking of Mayer, the reactions are in …
Industry Reactions to Yahoo’s New CEO (Digiday) Some digital media executives have responded to Marissa Mayer’s appointment on Twitter. Digiday has the Tweets. There’s way more response than Signal cares to sum up, but we’re sure you’ve seen it, so let’s move on…
Seven Years In, It’s Time for Social to Grow Up (AdAdge) Sooner or later, someone will have to prove the value of social ads. Just because social media is popular, there’s no reason to afford it special status. Like all other digital media, social platforms need to show a clear return on ad spend or brands will soon walk away.
The No. 1 Concern of Digital Marketers: ROI (Digiday) A recent survey by the Association of National Advertisers found that 62 percent of marketers said the inability to prove ROI in new media platforms is their top concern. “Many marketers can draw a straight line between investments in social media marketing and financial results, but many more cannot,” said Augie Ray, an analyst at Forrester Research. “This doesn’t mean social media marketing is ineffective; it just means that marketers have to recognize benefits beyond dollars and cents.”
Google+ Debuts With ACSI Consumer Satisfaction Score Well Above Facebook’s (MarketingLand) This year’s American Customer Satisfaction Index (ACSI) is out for social media sites, and it’s Google+, not Facebook, that connects with consumers on a deep level. Google’s better privacy tools, great mobile experience, and its lack of intrusive ads are just a few of the reasons why Google+ was awarded high marks.
Mobile Rising Stars Ad Units (Lab) The winners of the IAB Mobile Rising Stars initiative will now collaborate with IAB’s Mobile Marketing Center of Excellence, Agency Working Group, and mobile ad ops experts over the next three to four months to create detailed specifications for the units to run across screens and operating systems, as well as the mobile Web and apps. (Video)
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