Welcome to the middle of the week, Signal fans, and numbers are in the air. Earnings season is in full throat, Apple crushed it, Yahoo not so much. Facebook has some brand image work to do, the numbers say, and from what I can tell, we’re all a fickle bunch when it comes to what we like and what we don’t. To the links….
What Surprising Number Will Change Your Business? (HBR) Numbers are utterly useless, until they tell you a story. Then they are magic. But let’s not lose sight of the story, shall we?
Study: “Facebook Flops, Google Drops” In New Consumer Satisfaction Ratings (SEL) I like it when SEL debunks numbers, and tells the real story (speaking of numbers and stories). It’s sure not good to have negative sentiment around a brand, but it’s not as bad as it seems.
Why Media Agencies Don’t Need Separate Units For Social Media (Ad Age) Interesting insights from an in the trenches guy on the agency side. Clearly too young to worry about burning bridges. Or too smart to care. “In order to generate the buzz and really tap that word-of-mouth potential, the best investment a brand can make is time.”
Apple Crushes It, Sells 3.27 Million iPads In June Quarter (SAI) Not a surprise. Good for Apple.
TechCrunch Review: The Blekko Search Engine Prepares To Launch (TC) I met with the founders of Blekko today. More on that later in the week. I think this could be important.
Yahoo Surprises Slightly in 2Q Earnings, But Not on Revenues (ATD) 19% y/y growth in display is good, but I know of at least one company doing, oh, about 8-9 times that. Of course, it’s working off a smaller base, for now.
With New Report FCC Makes a Bid for Universal Broadband (GigaOm) Wrangling continues as gov’t and industry argue past each other.
The Funniest Marketing Fails Of All Time (PHOTOS) (Huffpo) Just for fun.
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Today’s FM’s campaign of the day is Open Forum from American Express Open. Because I just dig the work everyone is doing there.
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