Such a big day – an election, a change in leadership, the day after a big World Series win, and so much news (including some FM news). So let’s just get to the links, shall we?

Procuring Value with People (Courtney) I like this: “Media companies aren’t commodity traders looking to receive the dollars associated with leverage or clout. Media companies are stewards of people’s time.”

Federated Media Snaps Up BigTent [BoomTown] and Federated Media aims for moms with its first big acquisition (VBeat) What do you know, it’s news from us. Stay tuned.

Article: Google Instant Shows Positive Effect on Paid Search (eMarketer) Well, gee, THAT’S why Google did it.

Mobile Snapshot: Smartphones Now 28% of U.S. Cellphone Market (Nielsen) Wow, that feels low to me.

LinkedIn Adopts ‘Recommend’ Over ‘Like’ (ClickZ) Somehow that feels more business-y, eh?

Mobile advertising to hit $5 billion by 2015 (IntoMobile) That’s some dough. Mark my words, it will be faster than this.

iPhone Versus Android: Nielsen Delivers the Numbers [STATS] (Mashable) Apparently, iPhone ain’t faring well in growth compared to Android.

S.F., Silicon Valley Celebrate Giants’ World Series Win (Wired) Because, heck, this doesn’t happen very often…

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FM’s program of the day is the Ecouterre Recycled Denim Challenge.

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