In today’s Signal: FM’s CEO Deanna Brown talks content, context and connecting with the Web consumer; How the EU “Cookie” law could crumble digital; online ad revenues set a record; why FB may be losing the longevity game, and who one writer thinks is to blame; and more.
To the links…
Why Brands Are Becoming Publishers (Mashable) Deanna Brown, our very own CEO, talks to Brian Solis about the current state and future of brand publishing, content marketing and monetization models, and, most importantly, what it takes to engage meaningfully with Web consumers.
EU Cookie Law Could Be the Death of Digital (AdAge) On May 26, just five days before Microsoft announced that IE will automatically enable do-not-track for users in version 10, a European Union law governing the opting in and out of website cookies went into effect. Ad Age’s Shaina Boone explains that forcing these requirements on marketers will lead to huge erosion in the quality of Web experiences for consumers. Should the U.S. prepare for a domino effect?
Internet Advertising Revenues Set First Quarter Record at $8.4 Billion (IAB) More than ever, digitally connected consumers are getting information and navigating their daily lives via desktops, tablets or smartphones, and marketers and agencies are wisely investing money to reach them.
Now That “Follow Us on Facebook” Has Replaced the Website for Brands, What Will Be Next? (TheNextWeb) Drew Olanoff is convinced that FB is “screwed in the longevity game” because the people behind brand pages are lousy at what they do and lack vision. The future, he believes, is in embracing the thing that came before — the website.
Mobile Advertising: The $20B Opportunity Mirage (MondayNote) Mobile ad spend in the US alone should be $20B larger than it is. Why is the advertising industry is slow to cash in on the potential? If the industry hasn’t cracked the mobile advertising code after five years of trying, is it because there is no code to crack?
Facebook Tries to Prove Ads Work (MediaDecoder) Mark Zuckerberg hopes that new research conducted by comScore will show advertisers that FB can have a direct influence on product sales.
iOS 6: Everything You Need to Know (Mashable) Facebook integration and Apple Maps are just two of the many new features and enhancements inside Apple’s iOS 6.
The GM Facebook Advertising Saga Plays Out Like an Episode of Mad Men (BrianSolis.com) Brian Solis explores what might have happened if Don Draper had been invited to the now infamous meeting between FB and GM. And he believes his suspicions might not be far from the truth. Advertisers need to think about new end-to-end experiences that inspire and engage a far more connected and discerning audience.
Tumblr’s Hunt For Brand Strategists (Digiday) As Tumblr tries to position itself as a must-have social platform for brands, the company is on the hunt for people who can help brands (and agencies) navigate the platform.
Twitter’s Hashtag Pages Could Be The New AOL Keywords — But Better (TechCrunch) With a TV ad that appeared during the Pocono 400, and the launch of its corresponding NASCAR hashtag page ( Twitter.com/#NASCAR ), Twitter introduced a savvy way to curate and repurpose content that is being tweeted by its users. Brands will think hashtag pages brilliant, because all they have to do is surface the most compelling content provided by users.
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