It’s starting to feel like my job here at Signal is deciding what NOT to point you to. Because our industry is certainly getting more interesting by the day. Here’s today’s winners:
Apple iAd will use targeted iTunes data (IntoMobile) Well, can we get a new TOS with that?
For Online Advertising, Media Consolidation Is a Good Thing (AdAge) “By ignoring the rest of the web publishing world, online advertisers are avoiding a perfect opportunity to reach much larger audiences at a reduced cost.”
Article: Online Merchants Love Facebook’s ‘Like’ (eMarketer) Look, anything that creates engagement down the funnel, retailers are gonna like!
Voice Posting Goes Mainstream with New WordPress Feature (ChasNote) Chas points out, we did this at FM three years ago!
How Social Media Has Radically Altered Advertising (Mashable) An old advertising hand submits that pretty much everything has changed. But yet…it hasn’t.
Foursquare Launches Location Layers – This is Big (RWW) I’ve said before that My Location Is A Box of Cereal. It can be pretty much anything else as well…it’s interesting that “Traditional Publishers” are doing this now, but honestly, who should really be doing this? BRANDS.
Developers’ Mindshare Shifting To Android In 2010, Study Finds (paidContent) But only if there is a stable base and understandable revenue source. For the web, as an open platform in the late 1990s through 2005 or so, we found that base (LAMP stacks) and that revenue (AdSense/ecommerce). So….where are we now? Good question…
The Role of Advertising on Facebook (Facebook Blog) Interesting that this post comes now, after the privacy tempest has cooled. Hmmm. Nothing in here that is particularly newsworthy. I’m not entirely certain why this post was made, other than to state a few things for the record, but there you have it.
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FM’s featured campaign of the day is Battle of the Cheetos, via Mashable. Check it out!
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