Whoda thunk it? Just when we figgered that TV was dead, it’s big again, mainly because the upfronts are this week, and everyone is buying billions of dollars of commercials on shows like…er…spinoffs of Jersey Shore. Well, TV is also big on the Interwebs, and we’ve got the links to prove it. To them:
Netflix Now The Largest Single Source of Internet Traffic In North America (TC) We do love our TV, even on the Internet.
Web Ad Pioneer Dave Morgan Adapts Simulmedia To TV’s Reality (ATD) Speaking of TV, here’s a web pioneer who sees money therein.
How Big is a Yottabyte? [Infographic] (RWW) It sounds like a Dr. Suess character, doesn’t it? Well, it kind of feels like one too. It’s very big, and at present, it’d be more expensive to store than the entire global GDP. However, by the time we need a yottabyte, it won’t cost $100 trillion or so. It’ll probably cost about what a terabyte does now.
The Most Influential Man In History (National Post) What a piece of work, was this man. (Nope, according to this paper, it’s not Jesus or his Muslim counterpart).
What Makes Your Business Special? (Searchblog) An invitation to join Amex OPEN’s small business contest.
LinkedIn Ups The Size Of Its IPO (PC) Looks like LinkedIn’s strategy of going out before Facebook is paying off bigtime. Good for Reid and Jeff, both of whom I like a lot.
The Future of User Interfaces: Data Visualization (RWW) YES. This is very, very true. And again, the focus of this year’s Web 2 Summit.
Groupon Pulls a Netflix with Groupon Now (and That’s a Good Thing) (StreetFight) I predict significant shifts in the “deal per day” model over the next year….
Advertisers Speak Up About Twitter Ads: “The click-through rates were paltry.” (AllTwitter) A far cry from initial reports. However, the poor results are about direct response expectations from typical Adsense users, and Twitter has yet to crack that code. It works pretty well for large brands, it seems.
Sorry, But Counting Facebook ‘Fans’ or Video Views Won’t Help Your Brand (AdAge) “Here we go again, marketers, calculating the value of marketing programs based on, well, nothing mathematically provable.”
Going Beyond the Last Click (Digidaily) Watch yer conversion path more closely, Kind Marketer. Turns out there’s a lot more to a conversion than the last click.
FM’s program of the day is the CM Summit in New York June 6-7. The lineup is impressive, and we are on our way to selling out, again.
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