In today’s Signal, Oblong Industries has created something that’ll bring you one degree closer to Minority Report; concerned Silicon Valley execs put a tech spin on “Tune in, drop out,” and it’s probably not what you think; Twitter jumps into the global media game, but remains tight-lipped about plans to introduce stricter guidelines around how its API is used; Facebook’s first earnings report since going public will be released on Thursday, and more.
To the links..
‘Minority Report’ Software Becomes a Reality [Video] (BGR) With Oblong Industries’ spatial operating environment platform software dubbed “g-speak,” users not only have direct interaction with computers and screens, controlling moves with custom gloves and gestures, they have collaborative control.
Silicon Valley Says Step Away From the Device (NYT) Tech execs are concerned that the lure of constant stimulation is creating a profound physical craving that can hurt productivity and personal interactions. While they all want tech to enhance lives, they’re aware that disengaging can be a big problem for some.
Twitter As Media: Its Ambitions Grow With NBC Olympic Deal (GIGAom) Twitter is set to launch a partnership with NBC Universal for the Olympic Games that will see a team of editors producing a Twitter-based news hub. Twitter will get a big marketing boost from the deal — one that will likely translate into a great deal of advertising revenue.
Twitter API Crackdown Fears May Be Overblown (Wired) Last month, Twitter unleashed fears that the non-Twitter apps people use to interact with the service would go dark. Some now say Twitter’s original post sounded an unnecessary alarm; others remain unsure. And Twitter? Well, it’s offered no clarification.
Facebook Efforts on Advertising Face a Day of Judgment (NYT) On Thursday, Facebook will release its first earnings numbers since going public. The stakes are high and all eyes are on the race for digital advertising dollars.
Making Measurement Make Sense (MeasurementNow) Because consumers are embracing digital media much faster than businesses are, the digital space needs a consistent, transparent supply chain. Enter Making Measurement Make Sense (3MS), an ecosystem-wide initiative to propose standards for metrics and advertising “currency” that will enhance evaluation of digital media and facilitate cross-platform comparison for brand marketing.
London Olympics: Five-Ring Circus Of White Elephants (Guardian) Marketers love the Olympics. Heck, we all love the Olympics, right? Wrong. Andrew Rawnsley is not a fan, and proves it by calling the Olympics a “ludicrously bloated, epically expensive, hideously commercialised, sham amateur five-ring circus.” It’s worth a read, just to remember it’s not always sunny on the other side of the show.
Why Agencies Can’t Create Products (Digiday) Agencies have all the ingredients to foray into products. They have creative and engineering talent in-house, client-honed business acumen, and a keen appreciation of how consumers think and behave. But because agencies exist primarily to service clients, it’s practically impossible for them to spend the time and effort necessary to develop real products.
The Internet of Things (DailyBuzz) We’re shifting toward an era of connectivity never before known — a time when all objects in the world will be equipped with sensors or connected in some way, enabling items to be catalogued and represented virtually on the Web. And MIT researchers believe that the impact of such uber-connectivity could pave the way to a safer, and more environmentally sustainable world.
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