Weds. Signal: Coke Makes ‘em Dance

Coca-Cola’s dance-inspiring vending machine is a hit overseas.

In today’s Signal: Twitter continues to tweak; Coca-Cola’s dancing machine is a hit; Amazon’s new Media Group is good for advertisers and stockholders; the DAA says DNT gives Microsoft too much C-O-N-T-R-O-L; and more.

To the links …

Twitter Mulls an In-House Video-Hosting Service (ATD) After recently moving photo hosting from third-party services to in-house, Twitter is now considering building its own video-hosting technology that would allow users to upload video directly via the service’s mobile apps, instead of using hosting services like yFrog, TwitVid and Vodpod. Providing a more effective video experience could better enhance the company’s existing advertising products.

Coca-Cola Equips Vending Machines With Kinects, Lets You Dance For Free Cokes  (SingularityHUB) By adding webcams and Microsoft Kinect sensors to vending machines planted in a high-traffic areas, such as malls and airports, Coca-Cola opens up endless possibilities for “passionate” consumer interaction.

Advertising Becomes Amazon’s Newest Low-Price Weapon (AdAge) Amazon is going after agency business and brand advertising dollars with its Amazon Media Group, a world of owned sites, devices and a third-party network that can use Amazon’s trove of purchase and browsing data. Ad Age’s Michael Learmonth sat down with Lisa Utzschneider, Amazon’s global head of advertising, to discuss Amazon’s plans and the way the company is positioned to compete with the likes of Google, Yahoo, Facebook and Microsoft.

Stock Advice: Sell Facebook, Buy Amazon (AdAge) Ad Age’s Brian Sheehan explains why Amazon’s powerful position as an online retailer makes the company a great investment. With its new Amazon Media Group, Amazon “is rolling out on a big scale what other online properties have been promising and not delivering for years. Others trumpet ‘measurability’ and ‘analytics,’ but Amazon can analyze data based on real day-to-day purchase behavior with scale across purchase categories.”

Ad Industry Body Says IE10′s Do Not Track Setting Is Not Appropriate For Consumer Choice (TNW) The Digital Advertising Alliance (DAA), a group that represents a number of leading advertising and marketing trade groups, said in a recent statement that allowing browser manufacturers to determine the types of information users receive could negatively impact consumer Internet experiences. Through its response, the Alliance not only suggested that the “default on” setting will give Microsoft too much control, or influence, over the type of information that users see when using the Internet Explorer browser, but also that it conflicts with many of the ‘DAA Principles’ that the Alliance is trying to introduce to the Web.

Oh God, Bravo’s Silicon Valley Show Looks Even Worse Than We Thought …  (Gizmodo) Hollywood’s new reality show set in the land of tech and starring young, sexy ‘geeks’ will likely induce some eye rolling. But, yeah, if you live or work in the tech world, you’ll probably find it hard to resist watching at least one episode. Then, get back to real work.

Why Last-Click Doesn’t Tell the Whole Story (Digiday) Paul Pellman, CEO of Adometry, a company that utilizes advertising attribution technology, examines the ‘last-click’ standard.  “Marketers assign 100 percent of the conversion credit to the last click or last ad event seen, whether or not it played a part in the conversion,” he writes. “As marketers have come to recognize the inaccuracies inherent in last-click attribution, the scope of simple attribution models has proliferated.”


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