Weds. Signal: At Least I Can Charge My Smartphone

Hurricane Sandy Coverage: From cable to social media and back.

In today’s Signal: How social media picked up where hurricane Sandy dropped cable news off; with Google’s FieldTrip app, the future is now; tailoring ads for mobile; the Google Nexus series — because one size doesn’t fit all; an iPad Mini spoof with big laughs; the huge number of video ads seen last month; and more.

To the links …

Hurricane Sandy: Twitter, Facebook Last Resort for News as Power, Cable Go Dead  (Hollywood Reporter) Residents of areas devastated by Sandy took to social media to communicate with the rest of the world. CNN’s Anderson Cooper was forced to anchor his show by cell phone after his satellite truck went down; others made light of the bad situation: “Hurricane Sandy, you may have taken my Internet, TV, and electricity…but you will never take my pants,” tweeted Nick Buongiovanni.

The World Is Not Enough: Google and the Future of Augmented Reality (The Atlantic) As a Google-structured augmented reality comes closer to becoming a product-service combination you can buy, the particulars of how it will actually merge the offline and online are starting to matter.  Alexis Madrigal explains how Google’s new FieldTrip app probes the question, What digital information do you want to see overlaid on the physical world?

Advertisers Refine Mobile Pitches for Phones and Tablets (NYT) As more people gain access to the Internet and apps through cellphones and tablets, advertisers are looking for new ways to reach consumers through mobile devices, including tailoring ads to phones by taking advantage of elements like their ability to track location, make a call, show maps with directions and add calendar alerts. But creating ads that exploit the smaller mobile screen requires inventiveness from all involved.

Nexus: The Best of Google, Now In Three Sizes (Google Blog) On Monday, Google announced announced three new Nexus devices in small, medium and large sizes — Nexus 4, Nexus 7 and Nexus 10. Each device runs Android 4.2, a new flavor of Jelly Bean which includes the latest version of Google Now and other great new features. “A Nexus device is much more than simply a phone or tablet,” touts the tech giant. “It’s your connection to the best of Google — all of your stuff and entertainment, everywhere you go with no hassle. … The playground is open.”

Spoof ‘Banned’ iPad Mini Promo [Video] (9TO5Mac) John Elerick and his very funny crew have revealed their latest spoof Apple commercial, and this time it’s for the iPad Mini.  “The iPad Mini is not the iPod Touch. I don’t want that to sound confusing, even though they have the same processor. They are different. The iPod Touch has retina display. … The iPad Mini is the future — the future until May, at least. Probably more like the end of May.”

Over 9.4 Billion Online Video Ads Were Seen in September (CkickZ) As part of a larger study into online video trends for September, ComScore found that over 50 percent of the total U.S. population saw online video ads last month. That equates to about 3.4 billion minutes of viewing and 9,436,158 online video ads seen.

Branding and Interactive Spending: Are We There Yet? (AdAge) A concept first espoused by the Cable Advertising Bureau as a way to focus attention on cable at a time when broadcast TV and print still took in a majority of ad dollars, is the notion that time spent on a medium should equate to ad spending on that medium. Although the reality is often different, the comparison keeps getting made, and from this perspective, online is not doing too badly.

Vast Majority of Ad Sellers to Offer Mobile Display (eMarketer) According to research from local display ad platform PaperG, which polled U.S. ad sales executives, nearly 86% of publishers will offer mobile display ad inventory within the next three months. That’s less than 10 percentage points behind the number that will offer online display ads.

U.S. Widens Lead With Average Mobile eCPM of $1.37 (ClickZ) Seven out of 10 mobile ad requests served across Norway-based Opera Software’s ad platform during the third quarter originated from the U.S. and Canada, according to its new report, which also revealed that average eCPMs in the United States hit $1.37, surpassing the global average of $1.31, the European average of $1.13 and the rest of the world at $0.73 during the quarter.


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