It’s like it’s 2005 again – exciting news from Yahoo and Google on the same day! Google attacked Facebook on two fronts. First, it announced and soft-launched Google+, which is pretty much its “all in” approach to countering Facebook’s social graph dominance. I was invited by Google to check it out, and am going to over the next few days. So far, early buzz is good. Second, Google announced more news on data portability, a sore spot for Facebook, which isn’t exactly all about letting you export your social graph to competing services. Lastly, Yahoo made news by spinning out a company to commercialize its very popular open source Hadoop Big Data platform, which FM uses, among many other companies. Meanwhile, Twitter founders start something new and Amazon starts what Facebook should already be doing. A good day for the open Internet, indeed. To the links:
Introducing the Google+ project: Real-life sharing, rethought for the web (Google) The original announcement.
Inside Google+ — How the Search Giant Plans to Go Social (Wired) A good overview.
Yahoo! and Benchmark Capital Introduce Hortonworks (Yahoo) Yahoo’s announcement of its Hadoop spin off.
Exclusive Yahoo launching Hadoop spinoff this week (CCN) The story that broke the story.
The Data Liberation Front Delivers Google Takeout “We believe that if we make it easy to leave Google, we have to work that much harder to make sure you don’t want to.” DAMN STRAIGHT. This is exactly what I counseled Facebook to do more than three years ago. As I said: “Set the data free, and it will come back to roost wherever it’s best used.” Read: It’s Time For Services on The Web to Compete On More Than Data
Amazon Starts an Ad Network, Powered by Your Data (ATD) This is what Facebook absolutely says it is NOT doing. And it should. And will.
It’s So Obvious (Biz) No, it’s not. No one knows what these guys are going to do next, but I bet they can raise money.
Why Last-Click Should Die (DigiDay) So I made fun of the name (Xaxis) but this train of thought makes sense.
Reading List: Beware of Wall Street Quants (DigiDay) Uh Oh. “The advent of exchanges and data platforms has begun to make the digital ad world look like an equities market.”
Article: How Earned Media Boosts the Branding Effect of Paid Ads (eMarketer) So come on, marketers, time to figure out content marketing. Yeah, FM can help.
The Brain Is Not Made Of Soup (Neuroskeptic) I am flirting with some of the issues raised here, and it’s ripe for a reinvention.
There Is No Such Thing As A Health Care Consumer (FC) And therein lies the problem.
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