Today is a goulash of various stories worthy of your consideration. I spent Tuesday evening thinking hard about some pretty serious issues thanks to the DNA foundation, moderating a conversation with some of our industry’s best and brightest. It further solidified my sense that our industry is maturing well past its focus on the next new thing, and into becoming a full citizen of the world. It was invigorating, and expect this vibe to infuse both my work and the work of many others in the future.
Meanwhile, we have bills to pay and plenty to learn. Signals worth monitoring today:
PointRoll Debuts Unit That Blends Advertising With Editorial (ClickZ) Well, looks like the peanut butter and chocolate are getting together in traditional media as well. Good thing we’re in a world that understands both ingredients, and how together they can make something of true value.
How Privacy Vanishes Online, a Bit at a Time (NYT) Er…yes, but. Or rather, yes, AND. As I discussed in yesterday’s Signal, we’re in the midst of a conversation about what it means to be both public and private in a world that facilitates entirely new approaches to both. This story strikes me as missing a fair bit of nuance.
B2B Marketers Up Social Spend (eMarketer) And again, I’m posting stuff that makes me happy.
Foursquare’s Dennis Crowley Talks Revenue, API, Brands, and “Beyond the Badge” (NextWeb) Want more? Come to the CM Summit and ask Dennis a question!
Delivering More Search Results as You Type (Facebook blog) Look, Google, if you’re going to get into OUR game of social via Buzz, we’re going to get into YOUR game of search. Game on.
Case Study Collection: LinkedIn Success Stories (Marketing Profs) You have to get a membership to get this, but a good reminder that there’s more out there beyond Facebook and Twitter.
If you read FM’s Signal, then you’ll want to come to the CM Summit this June 7-8 in New York City. Join the founders of AdMob, Boxee, Foursquare, and the CEOs of Razorfish, Moxie, GroupM, as well as top execs from Adobe, Google, The New York Times, Starbucks, AT&T and more.
Also, if you want Signal by email, sign up for it on the Signal home page(upper right box)!