“ExecTweets.com seeks to become a revenue generator for Twitter. The site aggregates tweets, or short bursts of text using Twitter’s online messaging platform, from executives at major U.S. companies and organizations, like Coca-Cola Co. (KO), Best Buy Co. (BBY) and the Lance Armstrong Foundation, allowing those executives to talk directly to the millions on Twitter.

Matthew Dipietro, director of marketing with Federated Media, the ad networking firm that built the site, said ExecTweets is an early example of ways that major companies can use Twitter and other social networks for marketing. He noted that many companies have been leery of lending their brands to the uncontrolled online platforms created by social networks, but that is changing.” Read more…