In today’s Signal: Brands are consumers in real-time marketing; so long, Google TV Ads; magazine ads were great, but they’re being replaced by something that doesn’t yet work; search, we have a problem; and more.
To the links …
Why Brands Look Like People on Facebook (AdAge) A look back at the recent history of brands online and three distinct phases that brought brands to the current age of real-time marketing.
Google Pulls the Plug on Its TV Ads Business (AllThingsD) Google sank five years into Google TV Ads, attempting to create an online marketplace for traditional TV spots, but buyers, programmers and distributors never embraced the notion.
Advertising’s Bumpy Transition (And Why It Matters To You) (Seth Godin) Since advertising is paying for a big portion of the consumer Web, it’s being built to please advertisers. Right now, though, what advertisers are used to buying isn’t what the Web is good at building.
What Is Search Now? Disjoined (Battelle Media) Our own John Battelle on the future of search and the big problems that still plague it.
How Do You Measure Returns on Investment in Ad Tech? (AdAge) We can’t be obsessed with clicks and ignore more nuanced data, says Adam Lehman, who looks at the ROI question in relation to the newer wave of ad-tech offerings, such as Data-Management Platforms.
Armando Iannucci Turns Satirical Eye on Silicon Valley (The Guardian) Iannucci, author of the British series The Thick Of It, has written a new pilot about the world of social media and is now in discussions for production with HBO, the company that runs another hit series of his, Veep.
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