Tuesday Signal: It’s All About Publishing

A trend is rising in marketing – folks are wising up to the idea of brands as publishers. As a proponent of this idea for years, I’m thrilled! To the links:

Want Your Online Ad to Perform? Try Buying Some Good Content (AdAge) Well, yes and no. Don’t buy next to it. Start making it, and curating it, and underwriting it.

The Future of Marketing Starts with Publishing Part 1 (Solis) Brian amplifies a theme I’ve pinged for a while: Every company is now a media company.

What Is Conde Nast Doing Making Kenneth Cole’s YouTube Ads? (AdAge) Well, they’re doing publishing.

How Mint.com Acquired 1.5M+ Users (Jason Putrori) Former Mint designer explains – it’s a lot about content.

A new approach to how we work with advertising agencies (Google Blog) Google “raises the bar” for certification on AdWords.

Efficient Frontier Ties Search to Display with DSP Launch (ClickZ) Always worth paying attention to moves in this space.

Facebook Open Graph: The Definitive Guide For Publishers, Users and Competitors (RWW) More grist for the mill as we grok the news of last week.

What Facebook’s Latest Announcements Mean for Small Biz Owners (Open Forum) And more grist still…


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One thought on “Tuesday Signal: It’s All About Publishing

  1. Seriously. It’s definitely all about publishing these days.
    Content content content.

    Monitoring and measurement startups sprouted with the rise of social media and the need for corporate tracking.

    I predict a new round of enterprises that help funnel the publishing noise targeted for individuals and interests. Note the trend in hyperlocal news…

    companies Outside.in, Topix, Patch, and ChicagoNow (Tribune family) –


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