Tuesday Signal: I Saw My Parents Doin’ It, So I Ate Some Pasta

Still shot from Ragu’s “Long Day of Childhood” ad campaign

In today’s Signal, is Ragu’s I-saw-mommy-and-daddy-getting-it-on-and-now-I’m-a-hungry-mess ad brave, or is it or a trainwreck?; Twitter’s decision to crackdown on outside apps might actually be reasonable; new inventory packaging capabilities and brand safety measures are implemented on the Lijit Exchange; knowing about Pinterest isn’t the same thing as knowing what your brand can do with Pinterest; John Battelle on the economic issues regarding media startups and how complicated they really are; and more.

To the links ….

A Mountain (Dew) of a Train Wreck, Ragú: A Saucy Reward for Innocence Lost (Jon Beebe) Beebe, a man who freely admits that he loves a good marketing trainwreck finds one in Ragu’s cure-for-having-witnessed-mommy-and-daddy-getting-it-on ad. “Regardless of where one falls with Ragu’s sexy spaghetti ad, it will certainly ignite the online landscape with thousands of comments, arguments and conversations.”

Why Twitter Just Pushed Developers Aside: To Secure Its Future (ReadWriteWeb) Despite the backlash against Twitter’s decision to crackdown on outside apps, that bold move might actually be a reasonable one, because it suggests that Twitter is trying to stay independent and acting in its own best interests. To survive on its own, Twitter must create a very big business, and soon. But will the sacrifice be worth it?

Hygiene On The Lijit Exchange (AdExchanger) Here at FM, through our Lijit Networks, we’re dedicated to providing innovative advertising services, audience analytics, and reader engagement tools to over 125,000 sites. So, we’ve implemented new inventory packaging capabilities and brand safety measures on the Lijit Exchange to help brand marketers granularly and cost effectively target consumers in order to capitalize on the “brand safety”/network hygiene trend. For example, each URL on the Lijit Exchange – down to the page level – is indexed and scored based on over 10 brand safety criteria, and only those that meet Lijit’s high standards are passed to the Lijit Exchange as biddable inventory.

The Dangers of Pinterest (iMediaConnection) To help you develop a plan to make the most of Pinterest, Michael Estrin reached out to some leading social media agencies and asked them to weigh in on the topic. The result? Questions you should be asking when it comes to Pinterest, as well as some hurdles you are likely to encounter when pitching a presence on the platform.

Karma Is Real (SimpleProgrammer) Professional software developer John Sonmez penned this post about how thinking about life’s transactions individually, instead of paying attention to the bigger scope of what is going on, can have you coming out ahead for the day but can cost you dearly in the long run. If you’re penny-wise and pound foolish, this read is for you.

Musings On “Streams” and the Future of Magazines (BattelleMedia) More on the economic issues regarding media startups and how complicated they really are, particularly if you want to make new forms of publications. Plus, while folks are pretty freaked out about the decline of display, John Battelle’s a bit more patient, noting that the technology and efficiencies of programmatic buying will, over time, marry with “native” ads, driving higher value for great content.

That’s Not the Real Me: How Vanity Sabotages Facebook Advertising (DigitalTrends) When you post to Facebook, are you reflecting your most authentic, honest self? Probably not. In all likelihood, you censor things that are embarrassing or that disagree with the persona you’ve constructed there. And that, says Louie Herr, could be bad news for Facebook advertising.

Off-the-Shelf Brainwave Scanners Can Extract Your Private Information (TheVerge) Researchers at Berkeley, Oxford, and the University of Geneva placed an Emotive EPOC scanner on the heads of 28 test subjects, and then measured their subconscious reactions to stimuli. When the subjects were shown nine random maps plus one map including their home address, measurements of the subconscious signals in the subjects’ brain activity revealed the location of their home with 60 percent accuracy.

The Single Most Important Object In The Global Economy (Slate) Two random stories plucked from the annals of shipping, but with one common denominator: The pallet — that humble construction upon which most every object in the world is moved. It’s not only a ubiquitous feature of the supply chain, one that’s as integral to globalization as containers, but also one of those things that, once you start to look for it, you see everywhere.


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