In today’s Signal, How much is a Twitter follower worth to brands?; FM’s own Deanna Brown talks to AdExchanger about our prep for private exchanges; Oreo scores another big win on Facebook, pulling in fans with a tribute to the Mars Rover landing; I know what you read last night, but I’m not sure I should; the power of face to face; and more.
To the links…
Oreo’s Facebook Salute to the Mars Landing Will Make You Hungry (Mashable) After earning high marks and tons of new fans in June after posting a photo of a rainbow Oreo in support of gay rights, the brand scores another big win on Facebook with a clever image that celebrates the Mars Rover landing.
What’s a Twitter Follower Worth? (Digiday) Now that Twitter is devoted to being a media company, the question many want answered is, What’s a Twitter follower worth? Digiday’s Brian Morrissey was “invited” by Twitter to advertise himself to new followers for a recommended fee of $2.50 per new follower. Is that too high a price to pay for a “rented” follower?
Federated Media Prepping Private Exchanges For The Fall (AdExchanger) With the first anniversary of our acquisition of Lijit approaching, we’re preparing to offer private exchanges to publishers. Deanna Brown, our CEO, talked to AdExchanger about why this makes sense for us, what premium programmatic buying means, and how others are pursuing conversational marketing.
Being Social Is About Being Private (kyrobeshay.com) Without our consent, social networks now broadcast what pages and messages we’ve viewed. Is this feature increasing the value of our social interactions or making them less enjoyable?
The Power of Being There (BattelleMedia) John Battelle is gearing up for Outside Lands, and notes the power of “being there” is starting to increase.
The Rise of the Brand Journalist (Digiday) Journalism as we know it is changing shape before our eyes, and Contently, a marketplace that aims to connect quality journalism with quality publishers, is embracing the transition by moving into a bigger market: brands that need content creators.
Ford Sync Warns Drivers of Pollen Counts, Other Health Risks (WIred) Ford has announced that the Allergy Alert smartphone app is now compatible with its Sync AppLink feature, allowing drivers to hear specific allergen conditions in an area, as well as the risk index for asthma, flu/cough/cold and ultraviolet rays. Now that’s a brand having a conversation with its consumers!
Will Mobile Ads Make a Mark for Facebook? (eMarketer) Facebook, well aware that more users are spending more time on the site via their phones and tablets, began rolling out ads on mobile platforms only recently, but industry experts already expect them to be critical to the company’s ongoing success.
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