Well, who doesn’t need a laugh now and then? The video above  (which includes some salty language) comes courtesy of Terry Kawaja, a pal who recently started Luma Partners. And yes, there were important stories today, so to the links….

Microsoft has filed trademark for their new slogan, ‘Be What’s Next’ (TNW) Well, it beats “Your Potential. Our Passion.” But I’m not sure I know what it means. Time to fill up the branding cup!

Peeking Inside The Black Box Of Demand-Side Platforms And Exchanges (AdExchanger) A presentation that attempts to answer some basic questions about how this new ecosystem works.

Why Yahoo Should Say No to AOL (AdAge) Analysis like this always makes me chuckle. It’s ALWAYS ABOUT PRICE, folks. PRICE. PRICE. PRICE. Should Yahoo buy AOL for ten percent of its value? Yes. Much more than that? No. Can we move on now?

You May Be Reading This in the Bathroom, on Your Phone (ATD) Windows Phone 7 launch marketing includes press releases about how we feel about using phones in public bathrooms. And the ads cover the subject as well. What I find interesting about the Phone 7 ads, which feature a theme of “save us from our phones”, is how they are consistent with Bing ads, about how we’ve lost context using Google. In short, Microsoft is arguing that we’ve lost our way, and it will help us find our way back. Interesting.

Tremor-Scanscout Merger Creates Web Video Ad Player on Par With Hulu (AdAge) The Great Consolidation continues.

Article: For College Students, Mobile Web Is the Norm (eMarketer) Read this: More undergrads have mobile web device than desktop computer.

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FM’s program of the day is ATT’s Touchdown Rundown. Very cool stuff on college football.

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