Thursday Signal: Take a Breath. Now Hold It.

The pace is frenetic in our industry, as the major players circle each other for a death match, and startups jockey to get picked up and put into play. Meanwhile, we have an increasingly activist government, a deeply confusing advertising technology ecosystem, and, well, a deeply interesting time to be in the business. Read on:

New U.S. Push to Regulate Internet Access (WSJ) Wow. More:Breaking a deadlock within his agency, Mr. Genachowski is expected Thursday to outline his plan for regulating broadband lines. He wants to adopt “net neutrality” rules that require Internet providers like Comcast Corp. and AT&T Inc. to treat all traffic equally, and not to slow or block access to websites.”

Apple Isn’t the Problem. Wall Street’s Big Banks are the Problem (Reich) Robert Reich has a point, though one does not relate to the other in any meaningful way. “Why is the Federal Trade Commission threatening Apple with a possible lawsuit for abusing its economic power, but not even raising an eyebrow about the huge and growing economic (and political) muscle of JP Morgan Chase or any of the other four remaining giant banks on Wall Street?”

iAds Could Be Big for Apple, Huge for Developers (ATD) This strikes me as overly optimistic, but the fight for developers is really the issue here. I plan to dig in….see next story.

Scoop: Apple Is Pushing A Secret “VIP” Ad Program For iPhone Apps (TC) I will be writing about this more on Friday. Stay tuned. There’s a lot more than this going on.

Google Takes Another Step Into TV Ads with Startup Investment (ClickZ) An investment to get back into a market Google has failed in once.

Google Steps Gingerly Toward Search As Application (Searchblog) My take on Google’s new search interface.

The Site As A Service: Core Conversion Marketing Strategies (SEL) Smart publishing advice. Read it if you run a site of any kind.

Online Resources to De-Stress and Slow Down (LifeScoop) Because with all this going on, we need it.

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