Well, that must be it for America. I rather overlooked the news that China’s economy will overtake the US in five or so years, mainly because five-year economic forecasts are never right, and China’s numbers have always struck me as rather suspect. But SUPERMAN rejecting the US of A? It’s over folks. We must all now move to New Zealand. To the links:
Superman Defies God, USA in Action Comics’ Landmark 900th Issue (Wired) Sometimes you have to lead with an iconic cultural moment. I’m not really sure why, but it felt right.
AOL Is About To Change The Way Advertisers Measure Success (BI) Well, maybe. I agree with much in this article (in which I am quoted) but I have to say, AOL alone can’t boil this ocean.
Why Search Is the Worst Form of Advertising (but the Best form of Targeting) (AdAge) “The checkout person does not persuade the shopper to buy Coke instead of Pepsi, and neither do text ads.” Just for that quote, it’s worth the read.
Sony Launching 2 New Tablets, Both Run Android Honeycomb (Mashable) This is one of three such announcements in the past two days. Anyone who thinks Apple is going to own this market in the long run is not paying attention.
Nielsen Numbers Show Smartphone Market Tilting Android’s Way (ATD) See above.
Exit interview: Jaiku’s Jyri Engeström (SignalToNoise) Fascinating story of how a good idea just could not get traction inside pre-Page Google.
IAB Networks and Exchanges Conference (IAB) Just in case you were interested in going…
Jobs repeats talking points in iOS tracking interview (Electronista) I dunno whether this was just a dumb oversight, or a quick spin job, but net net, the bigger story is being missed. I promise to write about it soon, but the headline is this: Of course we want to be tracked, if we can control it on our end.
Google: Smartphones are pervasive, effective ad platforms (MacNN) “….ads plus the always-connected, always-present smartphones make an effective marketing team: 71 percent of web searches on smartphones come from exposure to an ad of some kind, with 82 percent saying they notice mobile display ads and half saying they take some kind of action.”
SETI Institute to shut down alien-seeking radio dishes (SJMN) Egads, now we’ll never find Superman out in space!
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