Thursday Signal: Still About Facebook

Thursday – I’ve always seen this day as a happy one, full of promise as we lean toward the conclusion of another week. But at the moment, Thursday ain’t much of a good day for the folks at Facebook, whose privacy story isn’t dampening, despite various attempts to quell it. It’s still the story of the day(s), and it shows little sign of relenting, at least until the company throws in some kind of sacrificial towel, which it may well not – Zuckerberg’s been right too many times to be told he’s wrong, I’d wager.

It makes for good theatre, and good links, to boot. Herewith:

Facebook Calls All Hands Meeting On Privacy (All Facebook) This is Mark Zuckerberg’s moment. How will he respond?

Death Of Embarrassment (InCharacter) “Today, what used to cause embarrassment now elicits little more than a collective shrug.  In our eagerness to broadcast our authentic experiences and have our individuality endorsed, we reject embarrassment as if it were some fusty trapping of a bygone age.” Well, this seems to make, after a fashion, Facebook’s point.

The Price of Facebook Privacy? Start Clicking (NYT) In which the Times points out that Facebook’s privacy policy is longer than the US Constitution, and more complicated to boot.

The Big Game, Zuckerberg and Overplaying your Hand (Jason Calacanis) This is the piece I referred to yesterday in the Signal lead, now on the web.

YouTube Introduces New Privacy Option for Videos () And I wonder…is this in anyway related to Facebook’s privacy woes? Nah. Not at all. Move along, nothing to see here.

And yes…there IS other news besides Facebook:

Frankly, You’re a Disappointment (MarketingProfs) Hey Conde Nast! Stop using “new media” as a pure selling tool and join (and add value to) the conversation!

The Top 5 iPod Apps for Foodies (Lifescoop) Because sometimes, you need a break from all this crazy shit. And we all like to eat, no?

Google and Verizon to Launch Tablet Computer (Mashable) Well, I hope this doesn’t suck. Because honestly, most computing devices do.

The “Anyone Know” Search: How Twitter Is Good For More Than Brand Monitoring (SEL) Read this if you care about search and brands. Danny has some key points about how search is changing.

The Emergence of Audience Selling (AdExchanger). “Simply, as all media becomes performance, publishers can thrive since they have better data, more ways to slice it and easier optimization. How do I know? Look at Search. It operates from the same dynamic that publisher audience selling will.” He’s onto something here. Not sure it’s as sweeping as he writes, but the key is this: How do publishers leverage what they understand about their audiences in service of both audience and marketer? Those who figure this out first, win.

Why it’s time for new marketing optimism (iMedia) The CEO of Starcom USA pretty much says it like it is: We’re in a new world of marketing. You can bitch about the lemons, or you can sell some damn fine lemonade.

Steve Jobs To Ad Industry: Leave The Premium Inventory To Us (paidcontent) I’m looking into this, it’s a rather dull assignment to read all of Apple’s terms of service, privacy policies, and developer agreements. But it’s important. And this fellow seems to be certain that, well, Apple is about to make it impossible for anyone but Apple to do premium ads on Apple products. If that’s the case, well…that’s another post.

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