Thursday Signal: Policy Takes Center Stage, and It’s Not Going Away

I’m working on a new book. In that book, I’ll be tacking four major themes. One of them is political in nature. As you might imagine, the book has to do with the Internet, but I’m not going to be writing the corporate history of one company. Been done to death. But today’s news heartened me in my forthcoming work, in that it validated one of my core theses, that policy and politics will dominate the Internet story for years to come. Now isn’t that exciting?! To me, oddly, it is. To the links:

Privacy Bills: Which One Would Ad Industry Choose? (ClickZ) None of them, is my guess.

Google Boss: Anti-Piracy Law Would Be Disaster For Free Speech (PC) Schmidt argues against a slippery slope, and namechecks China as a country doing what is proposed in the UK (and the US, depending on how you read the bills in motion at the moment). Speaking of China…

Baidu, China sued in U.S. for Internet censorship (Reuters) Why on earth did I select this story for you? Well, it’s true that nothing will come of this case. But it’s interesting to see how easy it is for folks to buy shares of Baidu on US stock markets (indeed, many have made *a lot* of money in the US betting on Baidu), and ignore the reality on the ground: Baidu operates at the whim of the Chinese government, and that government tells Baidu what it can show when it displays search results. Think about that for a minute, and it highlights one of the increasing paradoxes of our capitalist system.

Why you can’t really anonymize your data (Radar) Not if someone is really focused on figuring out who you are. Always been pretty much true, offline and on.

The Most Dangerous Expression in Advertising (AdAge) The funny thing is, the expression is “I Like It!” and the author doesn’t even mention Facebook.

So You Like My Brand on Facebook. Now What? (eMarketer) “Like is easy; loyalty takes work.”

Cool!  Google Places Now Allows You To Import Foursquare Data …Via RSS, So No One Will (TC) Great that you can export your data. Bad that it is so hard to do.

Confirmed: Yahoo Buys Advertising Platform 5to1 For $28 Million (TC) Interesting move by Yahoo to open up its reach into “premium” brand sites.

Has Twitter Eclipsed 300 Million Users? (RWW) Twitter isn’t confirming it, but if my Twitter account is any indication, the service is certainly continuing to grow.

Email and Search Still Sway Most Online Buyers (MarketingProfs) Open (email) and close (search.)

Eli Pariser is wrong (GWG) A deconstruction of a recent book claiming that filters are messing up serendipity, from someone who knows from filters.

Will Brands Pour Money into Ad Exchanges? (DigiDay) Yes, they will, till it doesn’t work, and/or the exchanges start acting more like publishers.

The Twitter Trap (NYT) God, when will these guys realize that times change. “The most obvious drawback of social media is that they are aggressive distractions.” Yeah sure, unless you’ve learend taht most important skill of the 21st century, which is filtering signal from noise. Why isn’t the Times on about that kind of literacy, as opposed to lamenting old models of it? Wait, did Bill Keller, author and editor of the Times, read this….

Satisfied with paid content strategy, Sulzberger turns bullish on social media (imma) Apparently, Keller and Arthur do not frequent the same bars after work.


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