(image) It’s a day of pivot and spin – Founder David Karp of Tumblr realizes marketing ain’t so bad, and Google’s Sergey Brin, perhaps concerned that he might have (overly) offended his peers at Facebook and Apple, took some time to clarify comments he made on Sunday to The Guardian. Meanwhile, the inventor of the Internet makes a plea for all humanity; and if the people in search of your goods and services can’t spell, don’t sweat it, AdWords has got you covered. Oh, and apparently, not everyone thinks Facebook is a golden ticket to unlimited devotion. All that and more, including a piece on a topic we at FM know well — content marketing as a core discipline. To the links…
Tumblr Will Start Selling Ad Units On May 2 (BI) Young founder comes to realize, marketers aren’t so evil after all.
Tim Berners-Lee: Demand Your Data from Google and Facebook (Guardian) Lee, inventor of the Internet, has hit on a matter of great importance, urging users to demand their personal data from online Goliaths such as Google and Facebook to usher in a new era of highly personalized computer services “with tremendous potential to help humanity.”
I believe the internet has been one of the greatest forces (Sergey Brin via Google+) Google co-founder Sergey Brin clarifies his views on Internet openness in a bid to not anger Facebook and Apple. Then again, he pretty much agrees with Tim, above… Here’s the article that spurred his attempt at a cleansing — a piece he calls “a pretty good read,” but a distraction from his “central tenets.”
Story Time: The Rise Of Content Marketing (cmo.com) It’s a story that FM knows inside and out; we’ve been doing this in the digital space since day one.
Google To Back Branding Measurement Standards With “Brand Activate” (Marketing Land) Google’s Brian Zeug introduces the company’s Brand Activate Initiative (video): “We’re filling gaps for the industry, and we’re working extremely hard and extremely fast to understand the inter-relationships around who saw the ad, what did they think, and what did they do?”
NBC to Live Stream All London Olympic Sports (Media Decoder) Finally, Olympic broadcasters get a clue. The live streaming of every event is a major shift at the NBC Sports Group. Now let’s see if they get the sponsorship and UX right.
Advertising: Marketers Find a Friend in Pinterest (NYTimes) More on the phenom, for those Pinterested: “Brands are scrambling and trying to figure it out,” Andrew Lipsman, VP for industry analysis at comScore, told the Times. “They know it’s going to be big, but they don’t necessarily know the best way to use it.”
Facebook’s Achilles’ Heel (Digiday) Dr. Augustine Fou, chief digital strategist of Marketing Science Consulting Group believes that while the Facebook IPO story may look shiny on the surface, there are deeper, fundamental issues that he considers weaknesses of the Facebook model. It seems no one really wants to hear this, and we’re not sure if it’s just a bear roaring, but it’s certainly interesting and worth looking into.
AdWords To Automatically Match For Misspellings, Other Variants (Search Engine Land) This seems both logical and a sign that things are getting a bit tight in CPC land. See the story above about Facebook, as it’s related.