Thursday Signal: Let the Instrumentation Begin

A big day for Facebook and its users, as the company gave the people what they may not have known they wanted, but, in the end, I’m pretty sure they will want. To the links:

Giving You More Control (Facebook / Zuckerberg) See my analysis here: Facebook Addresses Instrumentation & Trust – Goal: Win In the “Non Facebook Web” (Searchblog) In short, the instrumentation of our social graph is starting.

Google TV: The Future of Interactive Television? (ABC) Love it. “Inside a top secret lab….” TV loves it too. At least, the news does. Love also how this “broke” right when Facebook news broke…

Google’s CEO: ‘The Laws Are Written by Lobbyists’ (The Atlantic) The more interesting bits are in fact where Eric reiterates that Google knows what we’re thinking and can serve up suggestions based on that. I have to say, I don’t believe this. Yet.

Internet Keeps Growing! Traffic up 62% in 2010 (GigaOm) We loves us some connection, entertainment, and service, don’t we?

Retargeting Is The New Black (SEL) But it will be blue if it doesn’t get instrumented. Just saying.

CMO, CIO Pide Leaves Strategy In No Man’s Land (Direct) Funny. I was giving a talk just last week to a bunch of CIOs where I said pretty much the same thing, but in a more positive way. I think that in large enterprises, the most important roles are the CIOs and the CMOs. One does not command respect of the entire org, the other has envy because of the budget they control. They need to band together, asap, to effect real change in the Conversation Economy.

Twitter is not for sale says new CEO Dick Costolo (Telegraph) Oh, I tol’ ya so. And I also told you some time ago that Twitter was a major search play. Check this: Twitter Hits 1 Billion Queries Per Day, Announces New Search Tech (SEL)

Sorkin vs. Zuckerberg (Lessing/TNR) If you want the smart take on “The Social Network,” I’d read this.

Alert!!! Signal will be taking a break Friday and Monday – back next Tuesday. If you miss us, then it means we’re doing something right….

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