The news today, limited as it is, seems to focus on how Google can’t beat Facebook (despite, of course, having more profits in a quarter than Facebook has revenues in a year). My take is that a company yet to be named will beat them all, but then again, that’s easy to say in this industry. To the links:

Say You, Say (Google) Me–When Will the Search Giant Get Social Graces? (ATD) If only it were that easy. This is a DNA question. Perhaps a more interesting question is “When will the social giant get search graces”? Answer: Soon.

Why Google Has No Game (GigaOm) Rifkin’s latest. “Google’s playing a game of ChaseBook.” Classic. Read this. I am sure Google would debate the points, but they are, well, pointed.

Google makes bold move to battle Skype (CNN) Apparently, Google does have game in comms.

On Facebook, Brands, and Web Properties (JG) Indeed. Why do brands always fail to be true publishers, and instead outsource their audiences to others? Oh, right, because that’s what they’ve always done. Time to wake up, folks.

Facebook’s Not So Neutral Ad Policy (TNW) Well, if I were Facebook, I’d probably not want to get jumped on by rabid special interests either.

LivingSocial, Groupon’s Biggest Competitor, Now Gets More Web Traffic Than Groupon (SAI) Does this industry move fast enough for you? Sheesh.

—-

The FM program of the day is Kohler H20Visions.

If it suits your information consumption goals, sign up for Signal’s email newsletter on the Signal home page (upper right box). You’ll get an exclusive, email only weekly roundup of Signal to boot.