In today’s Signal: Predictions for 2013; the CES roundup; Congress vs. Netflix; messaging toll ahead on Facebook; gadgets that sense real-life contexts provide intelligence; geeks are playing important roles in the advertising industry; and more. Editors’ note: We’re moving Signal to a weekly roundup of the week that was, each Monday, until further notice. Gotta keep mixing it up…
To the links…
Predictions 2013 (Battelle Media) Instead of trying to get everything right – which often means being practical and reining in some of my more obvious biases – my predictions for this year are based on what I wish would happen.
And, speaking of what’s ahead …
5 Marketing Predictions for 2013 (Mashable) Mashable contacted several advertising experts and reviewed recent studies and business trends to come up with five marketing predictions for the coming year. Mobile-first strategies and the re-thinking of banner ads lead the pack.
Top Gadgets at CES: A Roundup of What the Web Liked Best (PC World) Among the big hits at this year’s Consumer Electronics Show were Panasonic’s 4K tablet, the Samsung 110-inch Ultra HD TV, Kingston’s 1TB thumb drive, and the Fitbit Flex wearable fitness band. Gadget fans weren’t disappointed.
Obama Signs Bill to Let Facebook Users Share Netflix Videos (The Hill) Users of Facebook and other social media sites are now allowed to opt in to automatically share which videos they have watched on sites like Netflix. Backstory: Congress passed the Video Privacy Protection Act in 1988 after the Washington City Paper published a list of videotape rentals by Supreme Court nominee Robert Bork during his contentious nomination process. Although Bork’s rental history was mostly innocuous, members of Congress were outraged at the breach of privacy.
Facebook Testing $100 Charge to Send Messages to Strangers (The Verge) Facebook began experimenting with a pay-to-message option in December when it first introduced filters, including the “Other” folder. In initial tests, the toll was $1. Facebook confirms the $100 option is part of that test, and says it’s testing “some extreme price points to see what works to filter spam.” It’s anyone’s guess exactly what the final toll will be. Just ten days ago I predicted that the big guys in the Internet space would develop more paid services. And then this!
CES 2013: The Sensors Will Be Watching You (Billboard Biz) A world in which advertisers can see who you are as you sit on your couch watching TV, and then serve up commercials tailored to you, is closer than you might think. It’s all about the collection of data and providing meaningful services as a result of the information gathered. Equipping everyday objects — such as TVs — with sensors will create opportunities for companies that can provide meaningful services.
The Geeks Shall Inherit the Earth (Adweek) Math geeks are helping brands figure out who their best prospects are, making them important players in the entire advertising industry. This piece is a good overview of the secular shift happening in marketing these days.
In related news…
Publishers Confront Programmatic Challenges (Digiday) In this, the first of a four-part series called “The Future of Automation,” Digiday looks at how smart publishers are reorganizing for the age of the machines.
This Isn’t the Petition Response You’re Looking For (Whitehouse.gov) The Internet meme of the week — a very funny and well-tuned response to a humorous petition on the always interesting White House petition page.
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