As SVP of Marketing at Federated Media Publishing, Joseph Frydl coalesces messages around content. In the video below, he delivers a high order bit on the intrinsic value of content on the web, and how that value is profoundly different than content found in other media.

This was recorded at our recent Conversational Marketing Summit, New York, held in partnership with Internet Week NY, and the Interactive Advertising Bureau (IAB). Hear from more independent publishers, leading players, content creators, and technology executives at the upcoming Signal: Chicago, held September 11th, in Chicago.

Register now, ensure your spot at one of the most captivating and connected digital marketing events of the year.