Signal, September 30: Beyond Advertising

The best stories from the week that was: Signal’s short and sweet today. To the links:

AOL CEO Leads Charge to Pry Ad Dollars From TV | WSJ.com [requires log-in] Executive Tim Armstrong, gave an AOL “upfront” at Advertising Week. Upfronts let advertisers pick target demographics across many sites — Armstrong hopes programmatic ad buying can help convince TV advertisers to move even more dollars to the Web.

Martin Sorrell: WPP Isn’t an Advertising Company | Digiday Instead of an advertising company, agency WPP wants to be seen as a data company. WPP has its work cut out for them as they aim to turn big data into business insights.

Pinterest Appeals to Publishers With ‘Article’ Pins | Techcrunch Pinterest is now offering “article” pins to encourage use of the service as a visual bookmarking tool. This effort speaks to Pinterest’s goals in developing an “interest graph” for its users, which would better help it better target ads.

Google Unveils Major Overhaul of Its Search Engine | USA Today Internally called Hummingbird, Google has changed its main search algorithm ways that aim to make search results more relevant and useful for more complex questions and voice-based search.

Acxiom Adds Cross-Device Tracking To Data Platform | AdExchanger Acxicom’s new data-management platform launches — tying in separate data sources for cross-channel and cross-device ad targeting. Its Audience Operating System (AOS),is made up of a data layer, an audience services layer and applications to help marketers manage their ads across direct mail, email and mobile.

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Congrats to Andy from How to be a Dad on his newest pets from Best Buy in this charming brand ambassador post.

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Why online brands don’t have lasting value | Pando Daily It’s the nature of the web that limits online brands from developing lasting value. Online-only properties lack two important elements for long-term brand value, 1. An exceptional and unique user experience and 2. Displaying their logo as a status symbol.

Harper’s Bazaar Launches First Native Ad Campaign | Mediapost And…the shark is jumped. Harpers ran their first native ads on their fashion channel, opening to a product description page for Nordstrom/UGG Trend Collage offering details about product price and availability.

At 15, Google’s ambitions remain unbridled | CNet Never only a search company, Google is collecting as much data as it can about each user through their various services to provide more targeted tools.

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Shawn Sims from NotCot catches up with Cafe Grumpy owners and their Ford Transit Connect.

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