Signal, September 23: How Have You Failed? (And IPOs that Didn’t)

This week in last week’s best links: Tim O’Reilly shares what he’s learned, so does the’s CEO, Pinterest rolls out ads, FTC evaluates native, digital spending continues to increase, Criteo files for an IPO, Cord Nevers worry the television industry, Google’s looking to ditch cookies, the Digital Advertising Alliance drops out of DNT, Facebook users quitting, or are they? AdID questions posed, LinkedIn is hiring, Ballmer questions Google’s size and Watson returns.

How I failed | O’Reilly Radar Tim O’Reilly shares his top six learnings from his entrepreneurial history including: People only hear half the story. That’s how it’s done. Cash and Control. Tolerating Mediocrity. Hiring supplements, not complements. I’ll take care of that.

Planning for the Future  |  Pinterest Blog Guess what? Ads are coming to Pinterest. About time. CEO Sees A Fifty-Fifty Future In Paid Media, Viral Video | AdExchangerAn interview with’s CEO, Michael Dubin, shares his insights from going from organic viral success to a measured, paid approach.

FTC to take closer look at “native advertising” trend |
The FTC will hold a December 4 workshop to discuss the results of in-well “native advertisements.”

US Total, Digital Ad Spend See Solid Expansion | eMarketerRetail tops the digital the ad spending category and P&G was the top spender. EMarketer estimates that US ad spending will grow 3.6% this year.

Criteo Joins The Ad-Tech IPO Club, Aims To Raise $190 Million | AdExchanger Criteo, a French retargeting specialist is filing for its IPO. Although Criteo is known for providing retargeting services, you won’t find those words in their F-1 filing.

‘Cord Never’ Generation Poised to Impact Pay TV | Bloomberg Alternatives to television find a growing population of people not using pay TV. Despite solid marketing penetration, pay-TV providers do recognize that existing and prospective customers, who can’t or don’t want to pay for packages, are watching more video online.

Google may ditch ‘cookies’ as online ad tracker | USA Today
Google, which accounts for about a third of worldwide online ad revenue, is developing an AdID (anonymous identifier for advertising) that would replace cookies as the tracking mechanism for Internet browsing.

Ad Industry Consortium Quits ‘Do Not Track’ Group | AdExchanger The Digital Advertising Alliance has quit efforts to try to get consensus for a browser-based Do Not Track solution. That said, they DAA will kick off its own efforts to build a browser-based tracking choice mechanism.

Facebook Users Quitting Over Privacy Concerns | Daily Mail Privacy concerns and fear of internet addiction are causing people to quit Facebook by deleting their accounts. The top reasons cited are data protection issues, social pressure to add friends, shallow conversations, general dissatisfaction and a loss of interest in the site.

Data-Driven Thinking column…What The Google AdID Means For Ad Tech | AdExchanger Ari Paparo outlines what he would do, if he was Google, replacing cookies as their main advertising tracker.

LinkedIn Taps Former Google Exec as New Ad Chief | USA Today LinkedIn hired Penry Price as advertising chief formerly president at Dstillery and an ad executive at Google it’s likely he’ll expand LinkedIn’s current advertising program.

Ballmer calls Google a ‘monopoly’ that authorities should control | The Verge At an event showcasing Bing’s new logo, Steve Ballmer expressed frustrations with Google’s business practices. Said Ballmer, “I don’t think their practices are getting less meritorious of discussion.”

IBM’s Watson Set To Revolutionize Marketing | Forbes Remember Watson? IBM’s thinking super-machine? It’s back, and ready to interact with select consumers to solve marketing data problems.