We’re pleased to announce the initial agenda for FM’s inaugural Signal San Francisco – an executive-level, one-day digital marketing conference featuring 25 speakers from the worlds of technology platforms, innovative startups, and major consumer brands. This is FM’s fourth “Signal” event, continuing the momentum from similar events last year in Chicago, Los Angeles, and Austin. Signal will continue across the US throughout 2012, with events in New York, Detroit, Chicago and Los Angeles.

Signal SF is focused on the “yin and yang” of marketing across digital media – from massive platforms like Google, Twitter and Facebook to the constellation of content and engagement across independent sites and services. How do marketers capture the value of both sides of the Internet, while maintaining brand authenticity and scale? Come to Signal San Francisco, and find out.

Below is a snapshot of Signal San Francisco’s initial agenda (we’re still adding selected speakers, but as you can see, it’s quite full already!).

REGISTER TODAY to take advantage of discounted pricing. Early registration ends Friday, 2/24.

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Signal: San Francisco

The Yin and Yang of Audiences: Platforms and the Independent Web.

March 21, 2012 — Golden Gate Club, The Presidio, San Francisco