Signal, October 28: GOOG and FB, Sitting in a Tree….

Photo: Josh Valcarcel/WIREDThis week in last week’s best links: Deeplinks, Google hearts Facebook, Mastercard and GE are always-on, Dr. Boris builds ad tech, Graph Search gets real, TV ads tap Facebook, smart brands invest in content, a whitepaper from Comscore, Google tests display ads, Google/Mediavest upfront deal, publishers share mobile stats, Google witholds keyword data, Turner Digital looks to programmatic.

How Deep Links Could Revolutionize Mobile Advertising | Mashable Deep Linking, or linking all the way to the right page from apps has support from companies like URX, Quixey and Cellogic’s Deeplink.me.

Hell Freezes Over: Google to Sell Facebook Ads | Mashable Google will sell Facebook ad inventory through Google’s DoubleClick Bid Manager, its real-time bidding system. Soon marketers can buy ads for Facebook’s Ad Exchange through the Bid Manager.

Master Class: How Brands Create Content At Scale | Digiday Mastercard and GE invest in content creation at scale — by offering different kinds of content, creating flow and managing many agency relationships.

Google’s DSP Added To Facebook Exchange | AdExchanger Another look at the Facebook/Google ad partnership expounds on the details above. With a 15.4% share, Google leads the US in display ads. Facebook will have 14.4% by the end of the year.

Meet Dr. Boris, the Godfather of Ad Tech | Digiday A look at Dr. Boris, a key figure in the technology that powers the ad backbone of the web. Out of 250 companies that sell real-time ads, Iponweb’s technology is behind about 20 percent.

Why Facebook Is Teaching Its Machines to Think Like Humans | Wired Thanks to the evolution of Facebook’s Graph Search, they need to parse normal human language — including slang.

Social TV Ads (Sort of) Come to Facebook | New York Times Blog As Facebook and Twitter compete for social television eyeballs, companies are trying to serve ads on Facebook that match the commercials running on television.

Marketing to the Multi-Platform Majority – comScore, Inc | Comscore This white paper from Comscore gives context to understand how to refine business strategies through the right tools, metrics, and insights for brands in the new digital landscape.

From channels to ecosystems: the atomisation of advertising The Guardian Thanks to changes in content marketing, brands need to change how they talk about and present themselves. Smart brands invest significantly.

Google Testing Huge Banner Ads For Branded Queries | Search Engine Land Although in 2005, Google promised that banner ads would never come to search, their “brand image experiment” is now live with about 30 advertisers, including Crate & Barrel and Virgin America.

Prism Skylabs Raises $15M Round Led By Intel To Use Surveillance Cameras For In-Store Analytics | Techcrunch Using footage from in-store security cameras, Prism Skylabs can layer that data with footpaths through the store, heat maps of customer interest, and customer counts and conversion.

Google And MediaVest Cut An Upfront Deal With Emphasis On Video | AdExchanger Publicis Groupe’s MediaVest and Google have signed an upfront agreement. This means Publicis has committed committing to spend a “significant amount” of ad dollars on YouTube and Google’s other display and mobile properties, including its ad networks.

The Publisher Mobile Surge By The Numbers | Digiday A cross-section of digital publishers share their percentage of mobile traffic, and more interesting, mobile growth over the past year.

Is there a Dark Side of Google? | Social Media Explorer Google’s decision to withold keyword data from Analytics is a troubling sign for business owners, brands and publishers.

Turner Digital Does About Face On Programmatic, Rolls Out Private Marketplace | Ad Exchanger Recently, Turner Digital Ad Sales’ launched its private marketplace. This comes right after former ad head Walker Jacobs left Turner Digital.