Signal May 28: The Internet’s Week to Shine

internetweek2013In this week’s Signal: Highlights from Internet Week and the CM Summit; how mobile developers are influencing website design; what it will mean for publishers if Google News kills sponsored content; getting on the same page about native advertising industry concepts; Google and the FTC; some numbers behind the mobile era of search; teens find Facebook exhausting; Wired’s new look; and more.

To the links …

Are Today’s App Companies Amusing Us to Death or Building the Future? (The Atlantic) Internet Week just finished up its sixth year in New York City, drawing the uber-creative and innovative — people and companies who want to change the world. Zachary Karabell writes about these companies, most of which didn’t exist a decade ago. “The swirl of Internet Week is exactly the right mix of ambition and dreams,” he posits. “The silliness of some of it doesn’t matter nearly as much as the animating spirit, which is key to our future.”

Digital Media Summit Ends With Mozilla And IAB On-Stage Debate (Ad Exchanger) As part of New York City’s Internet Week, LUMA Partners brought together ad tech executives from near and far for various events. At one, LUMA’s master of ceremonies and founder Terence Kawaja interviewed IAB President and CEO Randall Rothenberg. John Ebbert covers what happened next: “As the IAB chief finished explaining that Mozilla’s recent cookie-blocking moves were anything but consumer friendly, Kawaja ‘surprised’ the crowd – and seemingly Rothenberg, too – by inviting Mozilla SVP of Business and Legal Affairs Harvey Anderson to the stage to debate and discuss Mozilla’s recent moves.” Read the transcript of the discussion that followed.

The Top 5 Disruptions In Digital Media (Tim Cadogan) At the CM Summit last week in New York, CEO of OpenX Tim Cadogan led a conversation about the most significant disruptive shifts currently taking place across the digital media landscape. He later shared his thoughts on LinkedIn: “We are all simultaneously creating, being disrupted by and exploiting an incredible array of changes in the way our digital world works. While these shifts can sometimes seem overwhelming because they are proliferating and accelerating so fast, their broad themes can be simplified to help us understand their underlying meaning.” In this piece, Cadogan lists five of the most significant shifts currently taking place in the industry.

The Adobe View of Data + Creativity (Digiday) Since adding Web analytics provider Omniture and search platform Effective Frontier, Adobe has become a major player in the marketing world, positioned to bridge the gap between data and creativity. John Battelle interviewed Adobe CMO Ann Lewnes at the CM Summit in New York last week, discussing this, Adobe’s reasoning behind its Adobe Marketing Cloud product, and what the connection between the data and creative worlds will look like in five years.

If You’re Building Specifically for Mobile, You’re In the Past (Pando Daily) Neal Mohan, who leads Google’s display advertising efforts and is known to many as “Google’s $100 million man,” shared his thoughts on mobile at the recent CM Summit in New York. Mobile can no longer exist as a separate entity, he believes. It’s part of an integrated experience that spans not just phones and tablets but Google Glass, smartwatches, Spark Devices, SmartThings, etc. “If you’re building specifically for mobile you’re in the past,” Mohan said. “Consumers live in a multi-screen world. We see it as part of an integrated, consumer-centric experience.”

The Pageless Web (Pando Daily) Chuck Longanecker believe that since the Internet made its public debut in the mid-90s, basic website structure has remained virtually untouched. “Still tied to the same print-based paradigms and catalog-style navigation, these outdated formats now shackle designers to a limited framework that prevents them from truly exploring the advantages inherent in the digital medium,” he writes. Websites have suffered by emulating the print paradigm, he contends, but website designers are now taking cues from mobile developers, embracing visceral design to the evoke satisfaction we receive from our favorite mobile apps.

Will Google News Kill Sponsored Content? (Digiday) Sam Slaughter, managing editor at Contently, a technology company for brand publishing tools and talent, argues that Google’s recent announcement that it won’t include sponsored content in the search results for Google News doesn’t much matter at all for publishers.Established news outlets already possess the captive audiences that brands are looking to reach, and they don’t need Google to drive traffic to those eyeballs,” he writes. “Sponsored stories do a great job of helping brands reach publishers’ already engaged audiences, and they’ll continue to do so. And an effective sponsored story gets traction through shares and reactions, not because of how attractive it looks to the Google robots.”


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Native Ad Terminology is a Mess (DIgiday) Is everyone on the same page when it comes to conversations around native advertising industry concepts? Jack Marshall believes that if content marketing is the future lifeblood of digital media, as many claim, perhaps it would serve the industry to at least agree on working definitions for these terms.

Google Faces New FTC Probe Over Display Ads (Washington Post) Is Google using its increasingly potent position in the online advertising market to undermine competition? Federal officials want to know. According to the Post, “this newest phase of federal scrutiny for Google underscores how regulators worldwide are perhaps the most important potential checks on the growth of an ambitious, highly profitable company as it seeks to consolidate its position in existing markets and move into several new ones.”

Welcome To The Mobile Era Of Search (SearchEngineLand) Google’s mandatory switch to enhanced campaigns in AdWords on July 22nd is, according to writer Josh Dreller, the “bang of the starting gun” for the new, mobile era in search. As we begin to understand how the second decade of modern paid search will be affected by this change, Dreller reaches for the numbers, and shares them here.

Facebook Losing Interest of Teenagers, Study Says (Buzzfeed) Last week, the Pew Research Center and the Berkman Center for Internet & Society released a study on teens, social media, and privacy. The study confirms what anecdotal evidence has suggested for some time now: Facebook is falling out of favor with teenagers. Buzzfeed’s Charlie Warzel reviewed the research, concluding that what’s “most telling … are the quotes from the teens themselves, which indicate not only fatigue, but the very real concern that the Facebook has simply become another exhausting extension of teens’ everyday lives.”

Tumblr Is Yahoo’s Instagram — Or Is it? (Ad Exchanger) AdExchanger asked a number of Yahoo and Tumblr watchers, including Jordan Bitterman
, SVP at Digitas, and Steve Katelman, EVP at Digital and Omnicom Media Group, for their take on the acquisition news, and what it means for the two from an advertising perspective.

‘Wired’ Completely Overhauls Print Magazine (Mashable) On Tuesday, Wired Magazine hits the stands with a new look. Redesigned by Scott Dadich, who before being named editor-in-chief last November worked as creative director of Wired from 2006 to 2010, the new look is modern and, according to writer Lauren Indvik, “feels more like a lifestyle magazine — and a rather sophisticated, thoughtful one at that.” Beyond the aesthetic changes, the magazine’s structure has been entirely revamped.