Apple may be losing its touch; Google + is good for you; Ad Tech companies need to get open and collaborate; native advertising’s future is bright; Do Not Track recommendations have been rejected; Google’s Product Listing Ads target Amazon; Captain Morgan runs location-based Foursquare ads; Edelman suggests guidelines for sponsored content; more examples of content marketing driving sales; the shift to digital dollars continues, and more. To the links:
To the point: Apple is forgetting where the focus is – it’s not on their products, it’s on us. Remember?
Transitioning To a Mobile Centric World | Bill Gurley
Yahoo! has a tough road ahead, despite CEO Mayer’s ongoing revamping. Teh secular trends aren’t good, new products are needed, quick.
Google Reports Q2 2013 Results: Enhanced Campaigns Gets Scrutiny | AdEx Google’s earnings were viewed as mixed by analysts. But this roundup gives far more detail about the company’s plans. Worth reading if you watch Google closely, or wish to.
Think you’re beyond Google +? You might want to reconsider that strategy. Google + is the second largest social network (after Facebook) and gaining. Allowing on-air hangouts, specificity of sharing in your circles and both public and private communities, Google + is starting to demand a content strategy specific to the platform.
Time To Cut The Ad Tech Tax | Digiday
Ad tech needs to direct innovation away from super-specialization and into an open ecosystem. The industry needs to have more cooperation and less competition — where the onus isn’t on the buyer to make things happen.
5 reasons why native advertising has a bright future | VentureBeat
Bold predictions from Satish Polisetti from AdsNative include speed to creating native ad spots, ad marketplaces and smarter integration bringing native ads into a larger ecosystem. But the point comes down to this quote, ”Simply put, if you want to really engage consumers, you’ve got to run a content-driven campaign and you’ve got to get that content to a large audience precisely when and where they want them the most.”
Newsflash: AdTech Is Not A Zero-Sum Game | Digiday
More opportunity for mobile advertising allows for greater innovation and competition in the ad tech space.
The leaders of the Tracking Protection Working Group rejected a proposal from DAA specifically asking for a narrower definition of both what it means to track users and what it means to collect, retain, use, and share data as well as asking for a separate DAA opt-out mechanism if users didn’t want targeted advertising and behavioral tracking.