Signal, January 6: Look Up!

Battelle's yearly predictions. Prescient.It was a wonderful break, and we’re finally back. This week in last week’s best links, we’re walking distracted, predicting 2014, spending money on mobile, mining private messages, cheering on the lowly banner ad, Facebook’s evolution, we broke the internet, money changes hands, ad tech challenges through SAS, through ad viewability and the importance of supporting hard news.

More than half of cell owners affected by ‘distracted walking’ | Pew Research Center A mid-2012 survey found 23% of cell owners have physically bumped into another person or object because they were distracted by using their phone — a marked increase from the 17% of cell owners who said that this had happened to them in May 2010.

Predictions 2014: A Difficult Year to See | Battelle Media
From action on climate change to the auto industry, from Twitter to tech acquisitions, Battelle’s 2014 predictions recommend we squirrel our nuts away.

Mobile Advertising Projected to Increase 64% in 2014 | Mashable “Companies nearly tripled the amount of money spent on mobile advertising, from $1.2 billion in 2012 to $3 billion in 2013, according to LinkedIn Marketing Solutions. Roughly 65% of both ad agencies and marketers plan to invest in native advertising, for an estimated total of $4.3 billion, in 2014.”

Facebook faces suit for allegedly intercepting private messages Facebook is being sued by users who have claimed that Facebook “intercepts private messages, without consent.” They are also claiming that Facebook will mine this data for its own profit.

Why the Lowly Banner Will Go Down as Hero of Post-Search World | AdAge From the request to the process to the response, the banner ad and everything called “ad tech” will be the model for our worldwide processing layer behind nearly all of our real-time transactions. “That layer deserves to be named as perhaps the most important technological artifact extant today.”

Facebook’s so uncool, but it’s morphing into a different beast | The Conversation Sixteen to 18 year olds are fleeing Facebook in droves to Twitter, Instagram, Snapchat and WhatsApp. Lessons learned include: surveillance doesn’t matter, kids don’t want to be where their parents are, and slick isn’t always best.

The Year We Broke the Internet | Esquire “A look at our year of internet whoopsies — asking hard questions about our current breakneck journalistic model. Give me the viral pictures, and I’ll give you the truth. And then, after an appropriate waiting period, I’ll give you the other truth, and capitalize on that traffic too.”

Content, good pricing drove media deals in 2013 | USAToday U.S. media and entertainment companies completed $75.8 billion worth of acquisitions and mergers this year, a 47% increase on 2012, according to Thomson Reuters. The number of deals was up, as well — 766, vs. 596 a year ago.

The Complications Of Merging Marketing And Ad Tech | AdExchanger A conversation with Wilson Raj, SAS Intelligent Advertising global customer intelligence director about the coming integration of advertising and marketing technologies, the data challenges companies will face and the future for SAS in ad tech.

Viewability Is Just A Beginning, Not An End | AdExchanger Jonah Goodhart, CEO of analytics services provider Moat, shares his view that ad viewability is only a starting point. It’s not the only way we can determine the worth of a display placement.

Rob Norman: Advertisers, the Future of Hard News Is on You Too | LinkedIn Advertisers have traditionally shied away from being close to hard news. This needs to change — with the evolution of journalistic placements, with links, traffic and attention showing up in different ways, we need to be prepared to advertise anywhere.