Signal is on hiatus this week, as we’re all at the 7th annual Conversational Marketing Summit in Manhattan. We hope you’re attending. Here’s what’s in store …
As New York City gears up for its annual Internet Week, the team at FMP has been diligently working away on creating another stellar program for our 7th annual CM Summit, held this coming Monday and Tuesday in SoHo. The CM Summit is like our regional Signal events, but much bigger….
Last year we eliminated panels from our program, the move was met with great success – attendees love our fast-paced approach, which features short, high-value presentations from leaders in digital marketing and technology platforms, interspersed with conversations with CMOs from Fortune 500 brands and entrepreneurs driving change in digital.
Monday kicks off at 2pm with one of New York City’s media elites — Barry Diller of IAC, Expedia & Trip Advisor. Diller is more recently known for backing the controversial streaming video startup Aereo as well as high-flyer Pinterest. After his conversation, we move into a rapid fire succession of presentations including Joe Frydl, recently appointed SVP of Marketing at FMP, who sets the stage for this year’s theme with his talk on The Law of Content on the Web.
That’s a perfect segueway to our next speaker, Linda Descano, President & CEO of Women & Co., a service of Citi that brings together the voices of independent writers on relevant and thoughtful financial content. Linda is also a Managing Director and the Head of Digital Partnerships for North America Marketing at Citi, driving brand health and customer engagement goals.
After a deep focus on content, we move to the world of analytics with Amy Chang, Head of Product for Google Analytics, who will show and tell the Next Generation of Measurement. Amy is followed by Terence Kawaja of LUMA Partners, who gives his State of the State, a detailed look at today’s marketing landscape in line with the conference theme of Marketing from the 30,000-Foot View. Expect to laugh a few times….
Post refreshments, we continue with a series of conversations with Lisa Weinstein, President of Global Digital & Search at Starcom MediaVest Group; Sarah Bernard, Deputy Director of The White House Office of Digital Strategy; and Alfredo Gangotena, Chief Marketing Officer of MasterCard.
Day one’s sponsor spotlight is Luminate. CEO Bob Lisbonne takes us on a visual journey that highlights New Opportunities for Consumers, Publishers & Brands.
Tuesday, May 15th presents a full conference day that begins at 9am sharp with an intellectual and entertaining conversation with one of Silicon Valley’s most well-connected investors, Ron Conway of SV Angels. From there we move forward with a day centered around the industry’s major technology platforms with presentations from Microsoft, Twitter, Nokia, Tapjoy (a youthful yet successful startup that’s creating a marketplace for mobile games), Salesforce.com, and StumbleUpon.
Day two conversations feature:
- Heather Armstrong, mother, blogger and independent publisher of Dooce, one of Forbes’ Top 100 Websites for Women.
- Marc Speichert, Chief Marketing Officer at L’Oreal USA, not only responsible for driving and enhancing innovation for the company’s Consumer, Luxury, and Professional Products, as well as Active Cosmetics, in this role, Marc also runs Corporate Strategic Marketing, Media & Digital, and Consumer Market Intelligence.
- Jim Lanzone, President of CBS Interactive, on a discourse about the current and future state of premium video content and Internet video channels.
- Clara Shih, Founder of enterprise social media software company Hearsay Social and New York Times bestselling author of The Facebook Era: Tapping Online Social Networks to Market, Sell and Innovate.
- Alison Lewis, who’s official title of SVP of Marketing for North America at The Coca-Cola Company really translates to being the force behind how one of America’s historic companies maintains its brand leadership.
To add a little visionary spice to the mix, I’ll also be interviewing Gil Elbaz, an accomplished entrepreneur and pioneer of natural language technology. As the CEO of Factual, Gil lives in “the data layer,” making data more accessible for machines, developers, and marketers.
Additional companies presenting include The Wyndham Hotel Group, Sharethrough, and Upworthy. These sessions help highlight how existing content around the web can create real business ROI with just the right amount of attention and curation.
Day two’s sponsor spotlight is Meebo. CEO Seth Sternberg will focus on how to Balance User Experience with Revenue Generation.
We bring the event full circle with closing conversations by two well-respected figures in New York’s digital marketing community: Randall Rothenberg, President & CEO of the Interactive Advertising Bureau (IAB), and Susan Sobbott, President of American Express OPEN.
This year the CM Summit has moved venues, and will be hosted at Skylight Soho (pic above), a creative and beautiful loft space custom-built to accommodate both CM Summit audiences, and the IAB conference which follows.
If you have not already done so, buy your tickets today, and we’ll see you at the CM Summit.
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