In today’s SIgnal, FB’s new strategy to let advertisers deliver impression-level targeting to users previously cookied elsewhere on the Web; a technological ‘Justice League’ is formed to fight bad ads; Twitter is nearing the point where a partner might start to look like a competitor; the Justice Department’s investigation of cable companies shakes up a tightly regulated industry; and more.
Facebook to Debut Real-Time Bidding for Ads (Bloomberg) The same technology used by Google to more effectively target ads to consumers is at the root of FB’s new Facebook Exchange. The Exchange bidding process, one possible answer to the advertising challenges FB is facing, is designed to help advertisers deliver more time-sensitive messages.
Google, Twitter and Facebook Rally to Fight “Bad Ads,” Malware and Online Trust Issues (TNW) The non-profit org StopBadware has partnered with Google, Twitter, FB, IAB and AOL to launch an alliance aimed at educating the community and promoting awareness of issues in the Internet advertising space. Each partner has pledged to pool their collective talents, share best practices and formulate policy recommendations to tackle problems.
Why Traditional Media Should Be Afraid of Twitter (Gigaom) Twitter is showing signs of becoming a full-fledged editorial operation, suggesting that our John Battelle was right on when he predicted in January that Twitter would be a media company by the end of the year.
U.S. Investigates Cable Companies for Limits on Online Video (WSJ) The Justice Department’s antitrust investigation into whether cable companies are acting improperly to quash competition highlights how the shifts in decades-old patterns of television viewing are shaking the tightly regulated industry.
Who Are the Real Online Influencers? [INFOGRAPHIC] (Mashable) On the heels of FM CEO Deanna Brown’s discussion with Brian Solis on why the right context is so important in the effort to reach real influencers, Mashable presents an infographic created by Crowdtap that sheds light on the current thinking regarding how to reach influential people.
Tin Pan Valley: The Coming Shakeout for App Makers (WSJ) Just as the songsters of Tin Pan Alley evolved to respond to the problem of marketing and distribution, today’s coders and entrepreneurs must evolve to push their apps on to Apple’s “Top 10″ lists. But can a great app do well if those behind it shun the ‘Pay Per Install’ shakeout?
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Photo By Bogdan Suditu