New FM community Foodbuzz has announced Jennifer Che, creator of the Boston-based blog Tiny Urban Kitchen, as the winner of its first Project Food Blog competition. The survive and advance-style contest saw 700 food bloggers through 10 weeks of challenges that ranged from hosting and photographing a luxury dinner party to preparing and sharing foreign cuisines. Finalists of the Buick LaCrosse-sponsored program included Oh She Glows’ Angela Liddon and No Recipes’ Marc Matsumoto, and Che’s win was announced during a recent community tweetup.
Che’s entries, including advice on sushi making and flag-themed pizzas in homage to her 12 favorite countries, won her a $10,000 prize. Three judges — FOOD & WINE Magazine editor-in-chief Dana Cowin, La Brea Bakery founder Nancy Silverton, and ChezPim.com author Pim Techamuanvivit — narrowed down the field weekly with the input of Foodbuzz community members. Ben Dehan, Foodbuzz founder and FM SVP, described the project as a showcase for the food blogger community’s creativity, passion, and talent. “Due to the high level of community support, it’s clear that Project Food Blog has value as a platform feature for lifestyle brands, and we’re looking forward to hosting the contest in future years,” Dehan said. Foodbuzz became part of FM in November.
Buick, the exclusive sponsor of this first-ever interactive contest, described the Project Food Blog program as a perfect alignment with their efforts to reach luxury mavens and culinary creators. “Foodbuzz is on the forefront of this community of bloggers,” said Janet Keller, Digital and Social Media Manager at Buick. “Our partnership with them and integration with this promotion have allowed us to successfully reach this growing audience of influencers.”