November 18, Signal: Social TV, Insights on Fraud, and Government “Transparency”



In last week’s most interesting links, DSPs get better at data, Flipboard gets shoppable, Twitter vs FB for TV, new social data might change your strategy, quantified selfers want access, confessions of an ad fraud, programmatic evolves, YouTube welcomes Nielsen, DMP Acquisitions, Google shares governmental requests, high-hanging fruit, Pinterest loves retailers, Facebook’s $3 billion offer and ad sharing under scrutiny.

Why Publishers Are Giving The Thumbs Up To DSPs And DMPs | Ad Exchanger At an ad:tech New York panel discussion, executives from Fox News Digital, Viacom, Washington Post Digital and Turner Broadcasting brought up the lack of visibility and standards around whether consumers actually see ads as a major headache.

Flipboard fires a shot across Pinterest’s bow with new curated brand catalogs | Giga Om Adding the ability to pull together ads and listings into a “curated catalog,” Flipboard adds ecommerce transactions to its capabilities.

Facebook, Twitter ‘Trash Talk’ Over TV Show Ads | NYPost It’s Facebook vs. Twitter, looking at size vs. relevancy as they compete for advertising dollars from the entertainment industry.

10 surprising social media statistics that might make you rethink your social strategy | The Next Web From surprising demographic growth (on Twitter, it’s the 55–64 year age bracket) to a massive mobile shift, to privacy, social data continues to change.

You Are Your Data | Slate Quantified Self trackers find their biggest pain point is trying to access their own personal data — when it’s siloed in proprietary systems.

Inside Ad Tech Fraud: Confessions of a Fake Web Traffic Buyer | Digiday A fascinating look inside ad tech fraud — and a person who bought fake traffic. The bigger the dollars, the less likely the incentive to self-police.

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IAB Panel: Programmatic Marketplace Still Hazy To CMOs, More Transparency Needed | Ad Exchanger An IAB panel discussed the fragmented state of programmatic and the confusing data situation. The next stage? More comprehensive DMP integration.

Google Relents on Ad Measurement for YouTube | WSJ Finally, Google lets Nielsen track views of YouTube videos, paving the way for a big shift of TV ad spending to online video sponsorship.

A Wave of DMP Acquisitions Might Be Coming | Ad Exchanger Data Management Platform maturity means that more acquisitions and development is in the works. But will this be a rehash of the CMP technology aggregation?

Government requests for user information double over three years | Google Google shares the alarming increase in requests for user information from the government over the past three years (100%). Says Google, “We believe it’s your right to know what kinds of requests and how many each government is making of us and other companies.”

Marketers Eye The Higher-Hanging Fruit In Retargeting | Ad Exchanger Ad retargeting has some evolving ahead — some marketers are asking for more nuance, so there’s less waste on retargeting and the “creepy” factor is eliminated. Vendors are responding.

Pinterest Expands to E-Commerce Sites With Now-Trending Tool | WSJ Pinterest is starting to allow retail partners use real-time data to make lists of their most popular items in their online stores.

An ambitious experiment in Data Science takes off: a biased, Open Source view from Berkeley | FPerez Combining government, academia and business, 3 foundations announced a $37.8M funding commitment to build new data science environments to “change the culture of universities to create a data science culture.”

Facebook’s $3 Billion Offer Spurned by Snapchat | WSJ Snapchat turned down an all-cash acquisition offer from Facebook for nearly $3 billion (or possibly more) — this comes as Snapchat is being wooed by acquirers worldwide.

YouTube’s New Deal: Biz Wary of Revised Ad-Sharing Terms | Variety YouTube is shifting nearly all media partners to a 55/45 advertising revenue share. Those with the different 70/30 revenue-sharing terms may not welcome the change.