Valerie Buckingham, Head of North America Marketing at Nokia Corporation, drives strategy through the insights drawn from research. In this 10 minute case study, she describes the process of designing a campaign that connects to consumer truths through humor and authenticity.

This was recorded at our recent Conversational Marketing Summit, New York, held in partnership with Internet Week NY, and the Interactive Advertising Bureau (IAB).

Hear from more independent publishers, leading players, content creators, and technology executives at the upcoming Signal: Chicago, held September 11th, in Chicago.

Register now, ensure your spot at one of the most captivating and connected digital marketing events of the year.