Earlier in the year I wrote a piece called “The Gap Scenario“, positing a world in the not-too-distant future where checking in was the norm. Such a world requires that a lot must change in nearly every area of marketing, merchandising, promotions, CRM, and retail. Last week Gap took a first step toward that vision with a major Facebook Deals promotion. Interesting how the reporting went. To the links:
Facebook Places “Deals” Gap a Huge Success (FC) This piece claims it was a home run. Then again, reporting was based on anecdotal calls to a few NYC locations and one visit.
Gap Promo Shows Location Deals Need Work (GigaOm) A bit more of a reality check. “The reality is that, in the short term at least, both retailers and services like Facebook and Foursquare are going to have to do a lot of educating and hand-holding for users, because most people have no idea what they are talking about when they say things like “location sharing” or “check in.””
Snagging Free Gap Jeans Using Facebook Places Comes at a Price (AdAge) This reporter’s experiences show how the Gap Scenario requires a lot of moving pieces to work well together. So far, not all are. But I applaud Gap for starting the learning process.
Google Calls Out Facebook’s Data Hypocrisy, Blocks Gmail Import (Wired) The data wars are upon us. Talk about Points of Control….
McDonald’s ‘McRib Is Back’ Twitter Ad Cooks Up Salty Comments (CLickZ) Sure, folks are always going to say negative things about brands like McDonald’s in a medium like Twitter. To me the lesson isn’t “beware social media” it’s “make sure you’ve joined the conversation.”
Related: Will Twitter’s new ad model work for marketers? (iMedia) Jury is out. But the service is very early days.
Like Everyone Else, Amazon Is Testing A Like Button (TC) Get ready for the Like Interchange Format Exchange (LIFE). I’m kidding, but really…
I Am Ashamed Of What Russia Has Become (via SAI) Reporting of the closing statement of the former CEO of Yukos. It’s compelling and damming.
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