During CES last week, I had meetings backstage during a thunderous concert, meetings on the floor of numerous casinos, meetings in exclusive clubs where you had to yell just to be heard, and meetings in five-star restaurants where, at 2 pm, breakfast was served and everyone was utterly hungover. If anyone can explain why our industry goes to Las Vegas, the capital of attention deficit disorders and bad behavior, to try to get real business done, please clue me in. Meantime, here are the links we liked from the past few days:
Video: What’s Hot at This Year’s Consumer Electronics Show (Wired) If you like your overviews in video, this is a two minute drill.
Time Warner CEO Jeff Bewkes to CES: Help Us Build ‘TV Everywhere’ (AdAge) I left CES certain that the television and device industries are going to be working out “the kinks” for many years to come, and consumers are going to be pretty darn confused. In other words, lots of room for editorial services to help us all make sense of this.
CES 2011: What Matters to Marketers (ClickZ) Marketing-driven roundup.
Samsung Teams Up With Comcast, Time Warner, Hulu to Bring TV to Multiple Screens (ATD) A continuation of the “everybody’s trying to figure this out” theme.
What Happened to CES? Is the era ending? (CES) No, I don’t think so. It was a strong, incremental and confusing year, but not the end of anything. I’m sure we’ll be back next year.
Why You Cannot Reverse Engineer Google’s Algorithm (SEO Theory) “I doubt there is anyone at Google who fully understands the process — it’s too big, too everfluxy, for one human mind to comprehend it.”
Segmentation in Web and TV Audiences Makes for Tricky Targeting (AdAge) A study with a lot of data to interpret.
Are Transactional Brands Ready To Take Control Of Their Data? (AdEx) It appears that brands whose transactional business has always fit well with electronic commerce – and originally looked to others for solutions – are taking a closer look at the value and data they lose when selling inventory through aggregators.
NikeBetterWorld – Check this out for some interesting HTML5 creative.
One Show: Best of Digital Decade (Adverblog) No surprises here, but fun to review.
Quora Booms, But Will Marketers ‘Follow’? (ClickZ) I’ve been watching the service for several months and just joined. More as more comes…
Article: Mobile as Critical In-Store Conduit (eMarketer) Indeed, the Gap Scenario is coming to life.
Blekko Launches Spam Clock To Keep Pressure On Google (SEL) Interesting use of Blekko’s core crawling asset.
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