Clearly the press is seeing what we are seeing at Web 2 – that the incumbents are battling each other all over the map. The weekend’s headlines are full of such stories. To the links:

Facebook Is Secretly Building A Phone (TC) And Google is not so secretly building a social network. No, wait: Facebook: We Are Not Building a Phone (Mashable) So it goes.

Google’s Chief on Social, Mobile and Conflict (NYT) Google is fighting on many fronts. See the visualization at our map here (press the “Movements” button).

Facebook’s Virtual Currency Push Hints at Micro-Payments Battle (Wired) So much martial talk lately.

Best Buy CEO: iPad Cannibalizing Up To 50 Percent Of Laptop Sales (HuffPo) That’s interesting, but not really a thing – the iPad is a laptop, when you think about it. Just a cheaper, not very good one. Sorry.

The Office Matters (AVC) I agree, totally, and to those at FM, we’re working on it!

Are Twitter Followers Better Than Facebook Fans? (eMarketer) Answer unclear, try again later.

Dentsu lines up $600m bid for digital marketing agency AKQA (Guardian) Wow, that’d be something!

‘Cookies’ Cause Bitter Backlash (WSJ) No, they don’t. They cause a few predictable lawsuits. Odd how imbalanced the headline writers are at the Journal lately.

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FM’s program of the day is the launch of NotCot’s Tasteologie thanks to a partnership with American Express Zync.