(image) Lots happening in today’s Signal, as we wrap five days’ worth of links into a bundle for you: A glimpse into the “slow web” movement, 60 exceptional women helping women change the world; Facebook might be losing its cool factor in the eyes of teens but making up for it with a web-wide ad network; Twitter takes its ad products global, sort of; P&G’s Marc Pritchard stands up for creativity and empowerment; a Brazilian ad agency redefines “buzz”; and more.
To the links….
The Slow Web (Jack Cheng) A meditation on what may become a movement. Rather complements Searchblog’s When You’re Stuck, Go Out And Talk To People.
First hints of a Facebook ad network: Sponsored Stories appear on Zynga.com (InsideFacebook) Long predicted, it looks like it’s starting to happen, slowly but surely – Facebook ads across the “rest of the web.” And Facebook’s stock had a very good week on the news, it’s up ten percent so far this month.
Insight: Look, no hands! Augmented reality gets a grip (Reuters) An overview of the “8th mass medium.”
Meet The League Of Extraordinary Women: 60 Influencers Who Are Changing The World (FC) A fascinating line-up of women from the world’s largest companies, innovative startups, philanthropic organizations, government, and the arts, who are changing lives everywhere. Deborah Buresh Jackson of Plum Alley, Leila Janah of Samasource, and Veronika Sonsev of Women In Wireless are just a few of the women in the tech sector who made the list.
YouTube’s Gigantic Year Is Already Here, Citi Says (ATD) $3.5 billion in revenue, Citibank estimates.
Fellows Friday: The Vibrancy of Data (TED) This project is an ambitious attempt to understand the impact of our becoming data. Worth keeping an eye on.
Teens Turn From Facebook to Fresher Social Media Sites (USAToday) Foursquare and Tumblr are offering a new flavor of gratification to a lot teens. Could the moms and dads who “friend” their children on FB be tarnishing the site’s “cool factor” for them? Jake Katz, chief architect at YPulse, thinks that’s one possibility.
Twitter to Expand Advertising Rollout (Guardian) Twitter, which currently offers its advertising products in just a handful of countries, intends to roll out them out to 50 territories by the end of the year. Brazil, Spain and Germany will be among the first countries to get Twitter’s three advertising products – promoted tweets, promoted trends and promoted accounts.
P&G’s Pritchard Offers Manifesto for the Creative Class (AdAge) At the International Advertising Festival on Thursday, P&G’s Marc Pritchard made the case for the company’s untraditional approach to better creative work and empowering its marketing executives to trust their intuition when it comes to weighing to big ideas.
Brazilian Agency Wins Radio Grand Prix for FM Broadcasts That Repel Mosquitos (AdWeek) Talent, an ad agency in São Paolo, Brazil, won the Grand Prix in the Radio Lions contest early this week. Talent’s ingenious idea was to add a 15 kHz frequency sound to normal music programming. The tone, all but inaudible to humans, resembles a mosquito’s arch enemy, a dragonfly. Kudos to all involved!
What Defines a ‘Data-Driven’ Company? (eMarketer) There are many barriers involving implementation of “Big Data” — challenges that lie mostly in the areas of management, aggregation and real-time application — and some industries seem to be faring better at managing the obstacles than others.
Big Data, Big Opportunities, Big Lies (Digiday) Tim Suther believes that the biggest lie in digital advertising today is “I can reach your audience.” Marketers have never had more tools to reach consumers, but it’s never been harder to truly engage them. So, what’s the answer? Brands need to refine and control their own multidimensional insight about consumers, says Suther.
Larry Ellison Tells It Like It Is: The Full D10 Interview (Video) (AllThingsD) Ellison’s interview turned out to be one of the highlights of the 10th D: All Things Digital conference. Our John Battelle was there, and in his words, “it was hilarious and kind of odd.”
WPP Doubles Down On Digital, Buys Leading Agency AKQA At $550M Valuation (TechCrunch) WPP, a company that made about a quarter of its revenues from digital last year, is buying AKQA, a big player in mobile advertising. AKQA’s huge accounts include tech brands Google and Microsoft, as well as Delta, Diageo, GAP, Nike, Target, and others.
Time to Marry the CMO and CIO (Digiday) A new IBM survey of marketers suggests that the formula for a company’s success is a closer partnership between the chief marketing officer and the chief information officer. Yuchun Lee, vice president of IBM’s enterprise marketing management group, believes that the changing world of marketing needs a coordinated effort inside of the organization.
How Digital Marketers Will Survive the Coming ‘Do-Not-Track’ World (AdAge) DNT is seen as a backlash to advances now being made in data-driven marketing arena. But DNT tools will only limit data activities in certain arenas; they are not equipped to regulate the full range of data relationships between consumers and companies. Nonetheless, we here at Signal want to remind our readers that the answer here is in the opportunity for publishers to create true first party relationships.
Why the Interest Graph Is a Marketer’s Best Friend (Mashable) Got RIO? The interest graph provides marketers with the chance to demonstrably generate revenue because it offers a new way to develop connections based on what people like, not who they know. Mashable’s Nadim Hossain spells it all out.
The Perfect Technocracy: Facebook’s Attempt to Create Good Government for 900 Million People (The Atlantic) Facebook has revealed the infrastructure it uses to control “site integrity.” It’s the product of more than five years of work by several teams within Facebook, who have worked to make the process of handling the flood of user inquiries as efficient as possible.
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