Short and sweet, the links are today. We’re busy prepping for the CM Summit next week. Here’s the good stuff:

Huffington’s Role Shrinks at AOL (WSJ) AN interesting story developing here.

The Storytelling Animal: The Science of How We Came to Live and Breathe Stories (BP) A book we will be reading for sure.

Million Short: A Search Engine for the Very Long Tail (Wired) Worth checking out – almost like going back in time, when the web wasn’t dominated by the head end.

The Path from a Social Brand to a Social Business (Brian Solis) He’s speaking our language here, again.

Digital Content NewFronts marks an online milestone  (LAT) A focus on the largest players, but the new tradition is here to stay.

Article: For Brands, Social Media Shows Returns but Measurement Hurdles Remain (EM) Continuing coverage of our current fascination.

Tumblr At A Glance (DBT) A quick primer on the growing platform.

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And don’t forget to secure your spot at the upcoming CM Summit, held May 14-15th in New York City. REGISTER today for one of the most exciting and connected digital marketing events of the year. Held in partnership with the IAB at Skylight Soho.