The weekend trend? Getting paid to watch ads. There’s an arbitrage going on, and I for one am not sure it will end well. On the other hand, it drove search for years, and sort of still does. To the mother’s day-shortened links:
Why Everyone Is Going to Start Paying Consumers to Watch Video Ads (Ad Age) “Most advertisers prefer to run their video on well-known sites, controlled by a handful of major publishers. Views from these sites are limited…” But there aren’t enough such views. This company buys them. Cue next story…
Facebook Lets Users Earn Credits by Watching Commercials (ATD)Get paid in Facebook credits to watch ads. It’s the start of something. But I’m guessing long term value will remain with those who independently elect to watch.
Two More Online Privacy Bills to Hit Congress (ClickZ) I’m keeping an eye on this, as the legislative heat is certainly turning up, but I’m not sure much is coming out of it, yet.
I’m famous! (on the front page of Dainik Bhaskar) (Justin) Funny story of how an early proponent of QR code tech (and former FM engineer) ended up with quite a famous QR code.
Coachella: Music, Culture and…Phones (Ruxin via ATD) “what you witness as you stare toward today’s stages is a cascade of sleek black smartphones pointed at stages, or the backs of heads buried into phones blasting out texts, tweets, statuses, and ever more sophisticated photo streams. In other words, phones are very much a part of the live experience.” Yep. Marc helped us make CrowdFire back in 2008, and now, it’s presumed.
Social Media Ad Spend to Reach $8.3 Billion by 2015 (MarketingProfs) And most of that will be Facebook. At least, that’s the current expectation. I’d predict that it’ll be a much bigger number.
Now to Sell Advertisers on Tablets (NYT) What’s an ad worth on the tablet? Apparently there’s some disagreement about whether a reader is a reader if they are using a tablet. How silly.
Collective Intelligence And The “Genetic” Structure Of Groups (Neiman Lab) You need women if you want to be smart. The Dead of course, already knew this.
For Marketers, Paper-Based Methods Still Rule (RWW) It’s sobering to see research that shows what I hear over and over in my travels to major marketers: They cling to paper-based methods that, at least in the near term, can show direct ROI: Direct mail, circulars, etc. But those returns are declining.
Schizophrenic Simulation: Computer Acts Out Human Disease (LiveScience) Now we’re driving the computers crazy. Talk about man bites dog.
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John,
The future of advertising is the future of media…
Back circa 1994 advertisers spent 1,500+ per family. I don’t have current figures but it has to much higher. If you take that money say, 2k or 4k per family and spent it on things they wanted (media for example like a free hulu or netflix subscription) you’d have more of there attention, permission to access more of their data and you would have to run less ads since they would be less waste (because more ads would be targeted there would be less over reach).
Traditional networks can get into the game by thinking outside the network and running the ads OTT (Over The Top) or interactive when they can. NBC, CBS, ABC and others can “sell” a season’s subscription that includes TV anywhere +, early viewing of episodes, and what ever else appeals. If it’s Glee or American Idol then behinds the scene and backstage interviews and video would be a great idea. For news programmed extended coverage would be warranted.
The future is here,
/hawk
Hawk Digital Marketing
You rock!