Monday Signal: Leap Into the Future

Photo Courtesy of Leap Motion

It’s time to think a bit about the future, because in general, Mondays are rough, especially in summer. So in this Signal, Leap Motion invites you to jump from the touch-screen to something much, much cooler ; Recorded Future’s algorithm unlocks the predictive power of the Web; and  innovation is the answer to the cable bundle problem. Meanwhile, if users are creating your content and, as a result, your value, stop charging them service fees; and speaking of the future (past and present), happy 7th anniversary to Federated Media!

To the links…..

The Most Important New Technology Since the Smart Phone Arrives December 2012   (Technology Review)  Say hello to Leap Motion and goodbye to your trackpad or mouse. If you thought that the touchscreen interface on the iPhone and tablets opened up a whole new way to interact with your device, imagine a device that plugs into your computer and is commanded by your fingers — not just one or two of them, but all ten. And they never touch the screen.

Recorded Future Attempts To Unlock The Predictive Power Of The Web (SingularityHub)  Rather than read the “signs” and make an educated guess on the future of world events, Recorded Future’s algorithm sifts through online sources – news sites, blogs, social media, etc. – and extracts concrete information about who will do what when, and what will happen where. Not as much fun as a Magic Eight Ball, but with this algorithm, the company hopes to empower people through convenience and efficiency.

The End of TV and the Death of the Cable Bundle (The Altantic) Senior editor Derek Thompson posits that TV is poised for big headache: “Every year, 100 million homes pay for a bundle of cable channels. Like any bundle, it’s hard to see exactly what they are paying for. That is somewhat the point of bundling — to disguise the true cost of the constituent items.” So what’s the answer? Innovation, says Thompson. But as long as cable providers don’t have a revenue problem, they won’t see the need to innovate.

In Defense Of Free (AVC) Should platforms charge users a fee when those users are the folks providing all the value? No, says Fred Wilson, VC and principal of Union Square Ventures. He understands the frustration some have about the commercialization of Twitter, Facebook, Tumblr, and a host of other services, but believes that “when scale matters, when network effects matter, when your users are creating the content and the value, free is the business model of choice.”

What Was the Score 7 years Ago? A Tech Retrospective  (FM) In honor of Federated Media’s seven-year anniversary, Tim Musgrove invites you join him in a look back at the world of tech in 2005 versus now.

Marketers Lessen Focus on Facebook Compared to Rest of Web (eMarketer)  When it comes to advertising budgets, Facebook is not as popular as it once was. This change is likely due to many marketers’ dissatisfaction with FB’s measurement and ROI.

Editorial: The End of Privacy? (NYT) Congress has done nothing to update federal privacy laws to better protect digital communication, and its inattention carries a heavy price. Marketers should care deeply about these issues because, absent intelligent policy, they’ll get blamed.

The Economist: America’s Economy Is Once Again Reinventing Itself (Economist) In the past three years, the economy has show signs of mending due to new strengths. And tech is one reason why.

Map of the Underwater Internet (Nicholas Rapp) What are found under our oceans that are the size and roughly the shape of 600-pound bluefin tunas, but don’t have gills? Here’s a hint: Your reading of this sentence has depended on them.


Hear from independent publishers, leading players, content creators, and technology executives at the upcoming Signal: Chicago, held September 11th, in Chicago.

Register now, ensure your spot at one of the most captivating and connected digital marketing events of the year.