Happy Monday, folks. Signal comes a wee bit late due to a technical glitch (OK, I pressed the wrong button last night). Never fear, the links have been freshened for your enjoyment…

You Want My Personal Data?  Reward Me for It (NYT) New company part of trend putting data control back in hands of consumers. Inevitable.

Are You Investing In Facebook Fans or Just Collecting Them? (AdAge) If it’s the former, great, but how? If it’s the latter, what’s the point? Don’t invite folks to your party if you ain’t gonna talk with them.

Deeper understanding with Metaweb (Google Blog) Google buys a semantic play. We’ll see. Remember Google Base? I didn’t think so.

DSPs demystified (IMedia) Good primer.

The Shrinking Digital Media IPO (paidContent) There’s a lesson in here. I’m not going to go into it … for now.

Digital Diplomacy (NYT) Good, longish profile of two state dept. hot shots and their social media habits.

Cell 13 and The Thinking Machine. and Pandas and Lobsters: Why Google Cannot Build Social Applications… (iFindKarma) Fun with Facebook and Google, among others. Adam really riffin’….

Apple Sells 3 Million iPhone 4 Units in 3 Weeks (Mashable) OK, impressive, but – that’s 142K a day, by my math. Android is now doing 160K a day, according to Google. You do the math….in the same period, Android sold more…

SEO Has Killed The My Internet (SEL) General complaint about bad design and results.

—

Today’s FM’s campaign of the day is running geotargeted in Europe, the Samsung Galaxy S Conversationalist.

If it suits your information consumption goals, sign up for Signal’s email newsletter on the Signal home page (upper right box). You’ll get an exclusive, email only weekly roundup of Signals.