Monday Signal: Chicago In The Fall? I’m In! (Assuming We Have A Country Left, Of Course)

Today’s Signal covers last Friday through today, and is brought to you by the last in a series of Signal conferences, Signal Chicago. We’ve got another killer lineup, and plenty to talk about in the heart of the retail and CPG marketing world. As you have come to know, Signal is where we take one topic, one day, in one city, and present a rapid fire series of case studies, insights, and interviews. Signal LA and Signal Austin both sold out, as did our CM Summit in New York. So if you are itching to be in Chicago in late September (a very nice time to visit that city), why, please do come!

Meanwhile, assuming our hardworking, committed, utterly selfless pals in Washington don’t melt down our already dripping economy, there’s a lot of interesting stuff going on out there in Internet Land. To the links:


Apple now has more cash than the U.S. government (TNW) I’m sure this is all part of Steve Jobs’ secret plan to bankrupt the US Government, then take it over, and make it work the way “it should.” Which means, of course, the end of that pesky open government project (OK, if you didn’t get that joke, perhaps I’m a bit too inside baseball tonight).

Microsoft’s latest Google-compete weapon: The Gmail man (ZDnet) I find it very hard to believe this isn’t a deliberate leak. But it’s kinda funny nevertheless.

A Billion Dollars Isn’t Cool. You Know What’s Cool? Basic Human Decency (Carr TC) I don’t often agree wholeheartedly with Paul Carr, but this one hits the mark for me.

ComScore Report: 27% of Facebook Browsing on News Feed, Just 10% on Apps (Inside Facebook) “These stats should illuminate that brands should put more effort into optimizing their news feed posts than developing apps for their Pages if they want to reach the most people.” In other words, it’s about content, folks. I’ve been banging this drum for what, three decades? And Facebook is not an ideal place to make content. Great place for distribution and sharing, of course. But just one place. Not THE place. THE place should be one on your own domain. Just sayin….

Article: Digital Moms Favor Informative Ads (eMarketer) OK, do I have to say it? Heck, I will. It’s about content!!!!

Ouch! Google TV Returns Outnumber Sales (Wired) I have a Google TV because I went to one of Google’s conferences last year (it was a great conference). But I’ve heard so many bad things about it, I have never taken it out of the box. That’s just sad.

Foursquare & Groupon Hook Up for Real-Time Deals (Mashable) In my predictions, I said that Facebook would work with Groupon. I was wrong. But Foursquare ain’t that far off.

30/10/10 (AVC) Very interesting rule of thumb from Fred on what he’s seeing in his mobile startups. 30% of app users come once a month. 10% come once a day. And the maximum number of folks using it any given time is also 10% of the total signups.

President’s Social Media Team Goes After Obama Debt Rivals On Twitter (C) This made a lot of news over the weekend. I would very much like to know if and how they measured “ROI”.

US Senate Schedules Hearing On ‘The Power Of Google’ (SEL) Oh, this should be a lot of fun.

Yahoo Plays Catch Up on RTB (DD) Indeed, one would have thought Yahoo was more of a leader on this important front.

Twitter to Make Ads Prominent in User Feeds (USA Today) I chose the USA Today piece to show that mainstream pubs care about Twitter making money. Think about that.

How Brands Miss the Boat on Data (DD) Ed argues that brands need better data strategies. Hard to not agree.

Things That Tweet (AVC) Great observation that illustrates why Facebook (and, by the way, identity driven services in general) are missing a lot of nuance.

On Pseudonymity, Privacy and Responsibility on Google+ (TechnoSocial) The best overview of a very important issue in our society today. A long read. But worth it.

What You Need to Know About the Internet Snooping Bill (and How You Can Protect Yourself) (Lifehacker) The headline gives away the author’s point of view on the bill. But if you care about these things, you need to know about these bills. And if you are in the marketing and media business, you should care about these things.

FM’s program of the day is again Signal Chicago, our fourth conference on Local, Social, and Real Time marketing.

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