In today’s Signal, brands as publishers (again); does Twitter need to re-acquaint itself with its original mission?; Google – now with content! Samsung loses big to Apple in a patent fight that will alter an industry (for a minute); the programmatic-buying world has evolved and smart publishers make it work; one information-overloaded writer’s call for innovation; why Exchange is critical to Facebook; and more.
To the links…
Why Brands are Becoming Publishers [VIDEO] FM’s Deanna Brown tells the story of brands moving to conversants in our culture.
Twitter Is the Web’s Best Public Identity Service—So Why Is It Destroying Itself? (The Atlantic) Twitter no longer allows Tumblr users to look through Twitter to find friends. Despite its assertion that it “understands value,” Twitter appears to be slowly choking users, who are now wondering where that value went.
How Google Went From Search Engine To Content Destination (MarketingLand) Google isn’t the same company it was when it started; it’s arguably stronger than ever. The tech giant has gone from search engine to content engine, but still claims that its fighting the good fight. So, why do so many users now consider Google evil?
A Verdict That Alters an Industry (NYTimes) A decision has been reached in a smartphone patent lawsuit between Apple and Samsung. Samsug was ordered to pay more than $1 billion in damages as a result, and now an entire industry will have to be cautious with regard to product design to avoid being accused of imitating Apple.
Does RTB Screw Publishers? (Digiday) In the beginning, ad exchanges and machine-based buying systems were cheered by ad buyers. Publishers, on the other hand, weren’t enthused. But all that’s changing. Vikram Somaya, Reuters’ VP of Global Ops and Audience, and Rich Antoniello, CEO of Complex Media, talk to Digiday about how the programmatic-buying world has evolved and smart publishers have found ways to make it work in their favor. (Video)
The Information Economy Is Reaching Maximum Overload (CNN Money) Writer Jessi Hempel went off the tech grid for two weeks and then plugged back in with a call for innovation, positing that in the race to solve old problems, technologists created a host of new ones.
Facebook’s New Retargeted Ads Performing “Very Well”, Adds Partners To Run Them (TechCrunch) The first Exchange ads are running, bringing the first cookie-based retargeted ads to Facebook. The number of companies with access to this critical program has been doubled by FB, and TechCrunch has the full list.
Report: Digital Ads to Surpass Newspapers’ This Year (MediaWeek) According to Carat’s latest spending forecast, this year, not next, will be the point at which digital overtakes newspapers’ share of the global advertising market. As mobile access to the Internet increases, audiences keep moving online.
The Uncanny Valley of Internet Advertising (Slate) Farhad Manjoo reminds us that the Internet promised to transform the advertising industry from something that was mostly wasteful into a hyper-efficient, hyper-effective commercial matchmaker. What we got instead, he believes, are “crappy” and “often so creepy” ads that miss the target. But what Manjoo is missing is that we’re just getting started.
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