In today’s Signal, why “Do Not Track” is an opportunity, not a threat; Lloyd Braun tells the TV industry to seize the day, or else; a look at a recent report that suggests the typical agency model is under increasing pressure; a peek inside Jack Daniel’s digital strategy; the discord between Apple and Google is only deepening; and more.
To the links …
Do Not Track Is An Opportunity, Not a Threat (Searchblog) In which the case is made for publishers starting an honest dialog with their readers.
Former ABC Chief Lloyd Braun Issues Wake-Up Call to TV Industry (LAT) As more viewers embrace alternative platforms to broadcast and cable television, the revenue stream from advertising sales is going to decrease. Braun believes too much effort is spent trying to protect soon-to-be-outdated business models, and that networks will have to become more effective at negotiating for a piece of the revenue from digital platforms.
Agencies Face Growing Ad-Tech Threat (Digiday) In a client-focused report titled “Selecting Digital Media Buying Partners,“ Forrester analyst Joanna O’Connell stated that foundational media buying agency claims are facing upheaval as a result of rising technology solutions, more channels to consider, and more data to use.
Jack Daniel’s Content-Driven Digital Strategy (Digiday) Digiday’s Giselle Abramovich talks to Carmen D’Ascendis, director of global marketing for Jack Daniel’s, about the company’s realization that with the influx of mobile devices and consumer dependence on social media destinations, a change to its digital approach and priorities was needed.
Here’s What Google Will Lose When Apple Wipes Google Maps From The iPhone (BI) The infighting between our largest tech providers is starting to get ugly. This won’t kill Google, but it closes off all kinds of future opportunities on iOS, such as selling locally-targeted ads based on a user’s Maps location or search queries.
Famous Judge Spikes Apple-Google Case, Calls Patent System “Dysfunctional” (gigaom) In his ruling, U.S. Circuit Judge Richard Posner said that there was no point in holding a trial, because neither side could show they had been harmed by the other’s patent infringement. He also said he was inclined to dismiss the case with prejudice. The order is extraordinary not only for what it said, but also for who wrote it.
The Future of TV (Maybe) (CNN Money) One company wanting to make good on the promise of “ubiquitous TV” is NimbleTV, which offers a service that lets viewers watch and record anything, anytime via its website. But who will pay for this watch-on-the-go technology? Who will get paid? Those questions have yet to be answered.
AdWords, Meet AdMob (GoogleBlog) Google has announced integration of its AdMob technology directly into its AdWords system, enabling advertisers to run campaigns across the mobile applications running ads by AdMob, and helping developers and publishers to increase their revenue by giving them access to a large number of new advertisers.
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